Retention Marketing Lead

Covert Recruiting; United States; Remote; USD 140,000 - 160,000; Full time

Job summary

An innovative firm is seeking a dynamic Retention Marketing Lead to enhance customer journeys and drive retention efforts. This fully remote position offers the chance to work with a collaborative growth team focused on impactful lifecycle marketing strategies. With a competitive salary and comprehensive benefits, you will play a vital role in shaping customer experiences and maximizing brand loyalty. If you are passionate about customer engagement and thrive in a fast-paced environment, this opportunity is perfect for you!

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Wellness Stipend

Unlimited PTO

Qualifications

• 3-5 years of experience in CRM/lifecycle marketing.
• Proficient in marketing automation and data analysis.

Responsibilities

• Develop lifecycle communications strategy for customer engagement.
• Optimize marketing campaigns based on performance metrics.

Skills

Lifecycle Marketing

Customer Retention

Email Marketing

SMS Marketing

Data Analysis

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Active Campaign

Klaviyo

Iterable

Excel/Google Sheets

HTML & CSS

Job description

This range is provided by Covert Recruiting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$140,000.00/yr - $160,000.00/yr

Direct message the job poster from Covert Recruiting

Executive Recruiter – 15 years Growth Recruiting Expertise – Hiring for Strategic Go To Market Companies & Early Stage Teams -…

Full Time

Full Remote

Company Description

Client is a leading provider of mental health solutions, serving 350,000 clients across the United States with a team of 150 board-certified psychiatrists, physicians, and licensed mental health professionals. By leveraging modern technology and legislation, we are addressing America’s mental health crisis by expanding access to care and services on a national scale.

Recently, we took a transformative step in its mission by acquiring an ADHD diagnosis and treatment company. This acquisition is part of an ambitious growth strategy to address the needs of a large, underserved population and introduce new services designed to maximize patient outcomes. With this expansion, we are broadening its focus to offer comprehensive mental health care solutions and cementing its role as a trusted partner in mental health.

While we continue to provide support for emotional support animals (ESAs) and psychiatric service dogs (PSDs), helping individuals secure essential documentation and training, these services are part of our mission to meet our nation's diverse mental health needs.

Position Description

As one of the early members of the retention team, the Retention Marketing Lead will drive all of our lifecycle and retention marketing efforts. They will lead the development and execution of lifecycle initiatives that cater to different stages of the customer journey, ensuring seamless transitions and continued brand affinity.

We're seeking someone ready to take on a challenging, collaborative, and hands-on role, and who is looking to make a significant impact from day one. They will have access to a network of industry experts for thought leadership and mentorship and will work closely with the entire growth team. Collaboration is key to our success.

Lifecycle Marketing is a key pillar in driving customer retention. Our ideal candidate is obsessed with the customer journey and can think outside the box to enhance our communication strategies. If you have demonstrated success in building intricate lifecycle workflows that drive high-growth startup retention, we want to hear from you.

What You'll Do:

• Lifecycle Communications Strategy: Own lifecycle communications (via email and SMS) from ideation to deployment and performance analysis, converting new users to first orders and engaging them throughout their lifecycle.
• Collaboration: Work with the growth team and internal departments to align lifecycle marketing with broader business objectives.
• Performance Optimization: Develop testing roadmaps, share results, and optimize campaigns based on metrics and insights.
• Marketing Automation: Use automation tools to develop content strategies for customer acquisition and retention.
• Performance Analysis: Monitor and analyze campaign performance to inform strategy changes.
• Expertise Development: Become knowledgeable in email + SMS programs, customer journey, and CRM platforms.
• Brand Advocacy: Create engaging content that reflects our brand values and resonates with our audience.
• Industry Knowledge: Stay updated on CRM trends, best practices, and new technologies.

Who You Are:

• A seasoned Lifecycle Marketer with a proven track record in customer retention and lifecycle workflows.
• Experience with subscription management, churn reduction, and cohort analysis.
• Passionate about the customer journey, email, and SMS marketing.
• Creative, collaborative, and data-driven.
• Detail-oriented, autonomous, and motivated.
• Excellent communicator, thrives in fast-paced environments.

What You'll Bring:

• 3-5 years of CRM/lifecycle experience, ideally in e-commerce or DTC subscriptions.
• Hands-on experience with marketing automation platforms (e.g., Active Campaign, Klaviyo, Iterable).
• Experience with A/B testing, data analysis, and personalization.
• Proficiency in Excel/Google Sheets; bonus for Python or other data tools.
• Familiarity with HTML & CSS for email, loyalty programs, and engagement tools is a plus.

Time Commitment:

This is a full-time contract requiring overlap with US ET hours. Dedication beyond standard hours is expected to meet our ambitious goals.

Location:

Fully remote. We cannot provide Visa or work permit sponsorship at this time.

Compensation:

Competitive base salary, benefits including medical, dental, vision, wellness stipend, and unlimited PTO with a two-week minimum.