Retention & Growth Lead - Kohler Ventures

Sterling Kohler; Palo Alto (CA); Hybrid; USD 109,000 - 137,000; Full time

Job summary

Join a forward-thinking company as a Retention & Growth Lead, where you'll drive engagement and retention across innovative subscription products. This role offers the opportunity to shape strategies that maximize customer acquisition and loyalty. With a focus on data-driven decision-making and creative campaign management, you'll collaborate with a multidisciplinary team to enhance user experiences and boost revenue. If you're passionate about leveraging technology and marketing in a dynamic environment, this position is perfect for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k Plan

Bonuses and Incentives

Qualifications

• 4+ years in lifecycle marketing, CRM, or growth marketing.
• Proven success in developing campaigns that boost engagement and revenue.

Responsibilities

• Achieve growth and retention targets for revenue and user base.
• Develop customer lifecycle strategies to reduce churn and foster loyalty.

Skills

Lifecycle Marketing

CRM

Growth Marketing

Email Marketing

Data Analysis

App Store Optimization

Campaign Management

Education

Bachelor’s degree in Marketing

Related field from a top US institution

Tools

Customer Data Platform (CDP)

Email Marketing Platforms

ESP Platforms

Job description

Retention & Growth Lead - Kohler Ventures

Work Mode: Hybrid

Location: Hybrid, 3 days/week onsite in Palo Alto, CA or New York City, NY

Opportunity

Kohler Ventures is an independent company wholly owned by Kohler Co., a global leader in kitchen and bath products, tile and home interiors, and award-winning hospitality and golf destinations. Our mission is to empower consumers to lead healthier lives. We explore how familiar experiences can be enhanced and develop new innovations through the integration of technology, science, and design. Join us as we build a top-tier global multidisciplinary team in AI, machine learning, design, engineering, strategy, investments, sales, marketing, and partnerships.

We are seeking an experienced Retention & Growth Lead to drive engagement, retention, and growth across our website and subscription products. This role will be responsible for subscription revenue, user growth, and implementing strategies to maximize customer acquisition and retention. The ideal candidate will be data-driven, creative, and knowledgeable in CRM, lifecycle, and growth marketing principles.

Responsibilities

1. Achieve growth and retention targets for revenue and user base
2. Develop and execute customer lifecycle strategies to identify at-risk users, reduce churn, and foster loyalty while maximizing customer lifetime value
3. Manage and leverage our Customer Data Platform (CDP) for audience segmentation, personalized communication, and automated campaigns
4. Lead campaign management across performance media to enhance reach, consideration, and conversions
5. Advise on creative workflows for owned and paid channels (email, media, direct mail, in-app messaging) to nurture leads and engage customers
6. Plan, execute, and optimize email and SMS marketing campaigns, including segmentation and A/B testing
7. Drive app signups and engagement through targeted campaigns and in-app messaging
8. Optimize our presence on app stores to increase visibility and downloads
9. Identify and develop new revenue opportunities within app subscriptions
10. Utilize analytics tools to track KPIs, derive insights, and inform decisions
11. Collaborate closely with the Kohler Ventures Commercial team, including Customer Success and Product teams

Skills and Requirements

• Bachelor’s degree in Marketing, Business, or related field from a top US institution
• 4+ years in lifecycle marketing, CRM, or growth marketing, focusing on website users and subscription models, preferably in wellness and tech industries
• Proven success in developing campaigns that boost engagement, retention, and revenue
• Hands-on experience with performance media channels (SEM, Paid Social, Display, Affiliates)
• Proficiency with email marketing platforms, automation, and best practices
• Experience with App Store Optimization (ASO) and app store advertising
• Strong analytical skills for data interpretation and decision-making
• Experience with ESP platforms and CRM tools
• Track record of acquiring new customers and reducing churn
• Positive attitude, ownership mindset, and proactive work ethic
• Travel requirement: approximately 10%

Additional Information

Applicants must be authorized to work in the US without sponsorship. The salary range is $109,550 - $136,950, with potential adjustments based on experience and location, including a cost of living differential. Benefits include medical, dental, vision, and 401k. The position is also eligible for bonuses and incentives.

Why Choose Kohler?

We support our associates' growth and wellbeing through comprehensive rewards, career development, and an inclusive culture. Join our global team of over 30,000 leaders committed to meaningful change and helping people live gracious, healthy, and sustainable lives.

About Us

Kohler is committed to diversity and equal opportunity. For accommodations during the recruitment process, contact [e-mail]. We promote a workplace free from discrimination and bias.