Retention/Email Strategist – DTC eCommerce (US-Based, Remote) Full-Time

Right Hook Digital; United States; Remote; USD 75,000 - 95,000; Full time

Benefits offered by this job

Execution pod

Industry tools

Monthly training

Career growth

Diverse brand portfolio

Collaborative culture

Job summary

Right Hook Digital, a leading DTC eCommerce growth agency, is hiring a Retention/Email Strategist (US-Based, Remote). You’ll own lifecycle strategies for 6-8 brands, diagnose health, identify revenue opportunities, and guide a dedicated pod including an email specialist and a designer.

Responsibilities include shaping flows and campaigns, presenting strategy to clients, and driving growth metrics like LTV and CAC payback. Salary ranges reflect market norms for US-based remote roles.

Qualifications

• 2+ years hands-on Klaviyo experience managing DTC eCommerce accounts (flows, campaigns, segmentation, deliverability, etc.)
• Proven track record of driving measurable retention results for real brands (outcomes over activities)
• Strong commercial instinct—think revenue and profit, not just opens/clicks
• Client-facing experience—comfortable owning the relationship and presenting strategy
• Experience directing a small team or pod
• Strong project management—meet deadlines without prodding
• Excellent written and verbal communication skills
• SMS experience via Klaviyo or Postscript is a plus
• Familiarity with analytics tools beyond Klaviyo (e.g., Hiro Analytics, Triple Whale) is a bonus

Responsibilities

• Own the retention strategy across client portfolio (flows, campaigns, segmentation, SMS, lifecycle health)
• Use data to identify high-leverage opportunities and build a plan to capture them
• Brief and direct your pod to ensure smooth execution
• Lead client relationships with monthly reporting and strategy presentations
• Connect retention work to LTV, repeat purchase rate, CAC payback, and contribution margin
• Collaborate with paid social and Google pods on multi-channel clients
• Stay ahead of platform changes and emerging tools in the DTC retention space

Skills

Retention strategy

Data-driven decision making

Client relationship management

Project management

Cross-functional collaboration

Tools

Klaviyo

Postscript

Hiro Analytics

Triple Whale

Job description

Retention/Email Strategist - DTC eCommerce (US-Based, Remote) Full-Time

Right Hook Digital is the US and Australia's premier DTC eCommerce growth agency and a Premium Google and Meta Marketing Partner. We work with elite brands across North America and Australia, running paid social, Google, and retention strategies that move the needle on real business outcomes.

Since launching, we've grown to a global team of 60+ and built a reputation that's earned us recognition along the way:

• Anthill's Top 100 Coolest Companies
• AFR 100 Fast Starters (Australian Financial Review)
• Top 100 Young Entrepreneurs of the Year — Australia
• Finalists, Brisbane Young Entrepreneur of the Year Awards

We've partnered with brands like Alpha Lion, July Luggage, Geedup, Mister Zimi, Silly George, and many more; and we're not slowing down.

The Role

As a Retention Strategist, you own the lifecycle strategy for a portfolio of 6-8 DTC brands. You're not just sending campaigns -you're diagnosing account health, identifying revenue opportunities, building the roadmap, and holding the client relationship.

You'll have a dedicated pod supporting you: an email specialist who handles Klaviyo execution and a visual creator who brings your briefs to life. Your job is to think clearly, prioritize ruthlessly, and drive meaningful growth for your brands.

What You'll Be Doing

• Own the retention strategy across your client portfolio - flows, campaigns, segmentation, SMS, and lifecycle health
• Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them
• Brief and direct your pod (email specialist + designer) so execution runs without you being in the weeds
• Lead client relationships - monthly reporting, strategy presentations, and hard conversations when performance dips
• Think beyond in-platform metrics - connect your work to LTV, repeat purchase rate, CAC payback, and contribution margin
• Collaborate cross-functionally with paid social and Google pods on multi-channel clients
• Stay ahead of platform changes, emerging tools, and what's working across the DTC retention space

• 2+ years of hands‑on Klaviyo experience managing DTC eCommerce accounts - flows, campaigns, segmentation, and deliverability
• Proven track record of driving measurable retention results for real brands - you speak in outcomes, not activities
• Strong commercial instinct - you think in revenue and profit, not just open rates, click-throughs
• Client-facing experience - you're comfortable owning the relationship, presenting strategy, and navigating difficult conversations
• Experience managing or directing a small team or pod
• Strong project management skills - you stay ahead of deadlines and don't wait to be chased
• Excellent written and verbal communication skills
• SMS experience via Klaviyo or Postscript is a strong plus
• Familiarity with analytics tools beyond Klaviyo - Hiro Analytics, Triple Whale, or similar is a bonus

A 2-minute intro video is required to be considered - applications without one will not be reviewed

Base salary $75,000–$95,000 USD depending on experience

• A dedicated execution pod so you can stay focused on strategy
• Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot
• Monthly training and account reviews with top DTC marketers and retention practitioners
• Real upward mobility - we promote from within and are actively building this department
• Work across a diverse portfolio of established DTC brands in fashion, health & fitness, jewelry, beauty, and more
• A tight-knit team of eCommerce marketers and entrepreneurs - many of whom have owned, run, and exited their own ventures
• A culture built on Kaizen, openness and candor, and genuine client-first thinking