Retail Regional Sales Manager

Bridor North America; Orlando (FL); Remote; USD 110,000 - 120,000; Full time

Job summary

Bridor North America is seeking a Regional Sales Manager for the Southeast USA, focusing on retail food sales, specifically in the bakery sector. The role involves building relationships, driving sales growth, and managing key accounts with autonomy in a fast-paced environment. Ideal candidates will have experience in in-store bakery and deli departments and a proven track record in the retail grocery space.

Qualifications

• 5+ years of sales experience in the retail food sector, preferably bakery.
• Proven success managing a regional territory.
• Expertise in category review processes and grocery retail sales cycles.

Responsibilities

• Drive new business development by calling on retail customers.
• Build strategic business plans for key retail accounts.
• Deliver impactful product presentations and industry events.

Skills

Sales Growth

Relationship Building

Negotiation

Communication

Market Analysis

Education

Bachelor’s degree

Tools

CRM Platforms

Microsoft Office

Job description

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Regional Sales Manager – Southeast USA, Retail Division

Position Summary:

Bridor is seeking a high-performing, entrepreneurial-minded Regional Sales Manager to lead and grow our retail business across the Southeast USA, covering the SunBelt region from Florida to Texas.

This is an exciting role for a go-getter who loves knocking on doors, building strong relationships, and driving sales growth. The ideal candidate has a progressive track record in retail food sales, especially in in-store bakery and deli, and understands how to navigate the category review process. Bakery sales experience in the retail space is a big plus and will help accelerate success in this role.

Key Responsibilities:

• Drive new business development by calling on retail customers, particularly in-store bakery and deli departments
• Leverage a deep understanding of the category review process to win shelf space and grow product placements
• Build strategic business plans for key retail accounts to support long-term growth and profitability
• Strengthen and expand relationships with brokers, distributors, and retail decision-makers
• Deliver impactful product presentations, host baking demos, and lead product training sessions
• Track and analyze retail trends, competitive activity, and customer needs to adapt strategies in real time
• Represent Bridor at trade shows, customer meetings, and industry events across the region

Who You Are:

• A go-getter who thrives in a fast-paced, independent sales role and strives for excellence in everything you do
• A proven sales professional with a progressive track record of growing business in the retail grocery space
• Experienced in calling on in-store bakery and deli departments—bakery sales experience in retail is a big plus
• Deeply familiar with the Southeast grocery retail landscape, with established industry relationships
• Skilled at building trust, delivering value, and winning customer loyalty
• Entrepreneurial, self-motivated, and driven to build something great
• Bachelor’s degree or equivalent professional experience
• 5+ years of sales experience in the retail food sector, with a strong preference for bakery-related experience
• Proven success managing a regional territory and building long-term customer relationships
• Expertise in the category review process and grocery retail sales cycles
• Excellent communication, negotiation, and presentation skills

Preferred Qualifications:

• Bakery industry sales experience strongly preferred
• Experience working within the Southeast region (Florida to Texas) and established network in that market
• Knowledge of food safety and compliance standards (GMPs, HACCP, BRC)
• Proficiency in Microsoft Office and CRM platforms like Salesforce

Working Conditions:

• Travel required: 50–70% throughout the Southeast/SunBelt
• Remote/home-office based role with high autonomy and flexibility
• 40+ hour workweek, including occasional weekend events or shows

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development, Sales, and Distribution

• Industries

  Baked Goods Manufacturing

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