Retail Media Strategy Lead - Kroger RMN

Mars United Commerce; Cincinnati (OH); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Mars United Commerce is seeking a Manager, Commerce Media to support our Grocery business with a primary focus on Kroger and secondary support for Publix and The Home Depot. This role leads RFPs, briefs, execution, and management of managed service media, with collaboration to improve self-service media performance.

The role requires in-person client engagement with a hybrid schedule, including one to two days on-site weekly, and strong collaboration with cross-functional teams to optimize

Qualifications

• Bachelor’s degree in marketing, advertising, communications, business, or related field, or equivalent experience.
• 3–5 years of experience in retail media, shopper marketing, or consumer promotions within an agency or client-facing environment.
• Kroger retail media experience required, including familiarity with Kroger Precision Marketing (KPM) and 84.51; hands-on activation experience strongly preferred.

Responsibilities

• Lead activation recommendations within Kroger’s managed service ecosystem, including Kroger Precision Marketing (KPM) and 84.51.
• Own strategy and executional focus for Targeted Onsite Ads (TOAs) as a primary driver, with secondary emphasis on offsite display and paid social.
• Ensure campaign setup, targeting, creative specifications, pacing, and measurement are compliant with retailer requirements and optimized for performance.
• Provide secondary retail media support across Publix and The Home Depot, including Orange Apron Media.
• Lead retailer and vendor RFP processes, developing inputs, evaluating proposals, and delivering clear client POVs.

Skills

Retail media

Client-facing

POV development

Presentation skills

Attention to detail

Education

Bachelor’s degree in marketing or related field

Tools

Excel/Sheets

PowerPoint/Slides

Job description

Mars United Commerce is seeking a Manager, Commerce Media to support our Grocery business with a primary focus on Kroger and secondary support for Publix and The Home Depot. This role leads RFPs, briefs, execution, and management of managed service media, with collaboration to improve self-service media performance.

The role requires in-person client engagement with a hybrid schedule, including one to two days on-site weekly, and strong collaboration with cross-functional teams to optimize