Retail Media Network Program Manager

Footlocker Inc; New York (NY); On-site; USD 85,000 - 103,000; Full time

Job summary

Foot Locker Inc is hiring a Retail Media Network Program Manager to launch a new media program, serving as a key liaison to optimize campaigns and drive revenue. The role requires extensive experience in retail media and program management, ensuring effective strategies linked with brand initiatives.

Benefits

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement for Qualified Courses

Strong Company Culture

Qualifications

• 5+ years of experience in retail media, program management, digital marketing, or e-commerce.
• Experience with RMN platforms like CitrusAds or Criteo.
• Strong knowledge of digital media metrics and customer segmentation.

Responsibilities

• Design and execute strategies for Retail Media Network growth.
• Own end-to-end program roadmap from planning to execution.
• Analyze media performance and deliver actionable insights.

Skills

Project Management

Communication

Digital Marketing

Analytical Skills

Education

Bachelor's degree in marketing, Business, or Communications

Tools

RMN platforms

Job description

Overview

Foot Locker Inc. is seeking a Retail Media Network Program Manager that will play a key role in launching and bringing to market our new retail media program. In this role, you will serve as a central liaison between internal teams and our external agency – ensuring campaigns align with broader retailer & brand initiatives, championing the benefits of retail media and driving both customer value and incremental revenue. You will consult on media plans, digest post-campaign reports, identify & address areas of friction, and provide solutions for brand partner goals. This is a high-impact role at the intersection of media, commerce, and data.

Overview

Foot Locker Inc. is seeking a Retail Media Network Program Manager that will play a key role in launching and bringing to market our new retail media program. In this role, you will serve as a central liaison between internal teams and our external agency – ensuring campaigns align with broader retailer & brand initiatives, championing the benefits of retail media and driving both customer value and incremental revenue. You will consult on media plans, digest post-campaign reports, identify & address areas of friction, and provide solutions for brand partner goals. This is a high-impact role at the intersection of media, commerce, and data.

Responsibilities

• Design and execute strategies that grow our Retail Media Network across on-site, off-site, and in-store placements with vendors.
• Own the end-to-end program roadmap. From campaign planning to execution, reporting, and continuous improvement.
• Collaborate with partner marketing, merchandising, digital, digital product, sales, and analytics teams to align goals, calendars, existing media plans, and execution – applying pressure as needed to keep things moving.
• Serve as the point of contract for brand partners and advertisers, ensuring high-quality campaign delivery and measurable ROI.
• Educate internal and external stakeholders on RMN capabilities and best practices.
• Build and optimize scalable processes for campaign set-up, trafficking, QA, and performance tracking.
• Work closely with ad ops and tech team to ensure accurate targeting, measurement, and reporting infrastructure.
• Partner day-to-day with Retail Media partner to connect the dots with internal teams so they can build meaningful, complementary strategies driven by first-party shopper data.
• Analyze media performance and sales trends to deliver actionable insights to drive future growth.
• Drive the strategy & approach for holistic plan across our comprehensive ad offering as we look ahead for the next 3 years.
  
  

Qualifications

• 5+ years of experience in retail media, program management, digital marketing, or e-commerce.
• Strong knowledge of RMN platforms (e.g., CitrusAds, Criteo, Walmart Connect, Roundel)
• Proven ability to manage cross-functional projects with multiple stakeholders.
• Deep understanding of digital media metrics (ROAS, ROI, CPM, CTR, etc.) and customer segmentation.
• Excellent communication, presentation, and relationship-building skills.
• Highly organized, self-motivated, and able to work independently in a fast-paced environment.
• Bachelor's degree in marketing, Business, Communications, or related field
• Retail Media Network experience and understands both the creative and analytical sides of performance marketing
  
  

Benefits

The annual base salary range is $85,000.00 - $103,000.00 / year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Project Management and Information Technology

• Industries

  Retail

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