Retail Media Manager

BOIRON USA; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player seeks a Retail Media Manager to enhance brand presence through strategic media investments. In this dynamic role, you'll lead cross-platform campaigns, optimize performance, and collaborate with internal teams to drive shopper engagement. With a focus on data-driven insights, you'll navigate the evolving retail landscape, ensuring impactful marketing strategies. If you're a collaborative innovator with a strong background in Ecommerce and Retail Media, this opportunity offers the chance to make a significant impact in a thriving organization dedicated to natural health solutions.

Qualifications

• 5-7 years’ experience in Ecommerce and Retail Media.
• Deep knowledge of paid search best practices and DSP platforms.

Responsibilities

• Develop and optimize Retail Media investments for brand visibility.
• Analyze campaign performance and provide strategic recommendations.

Skills

Ecommerce

Retail Media

Performance Marketing

Analytical Skills

Communication Skills

Project Management

Digital Advertising

Education

Bachelor’s degree in business

Bachelor’s degree in Marketing

Tools

Microsoft Excel

Digital ads analytics tools

Bid management systems

Keyword development tools

Job description

This range is provided by BOIRON USA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $120,000.00/yr

Additional compensation types

Annual Bonus

Retail Media Manager at Boiron USA

What does Boiron Do?

For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide.

What would you be doing as a Retail Media Manager?

The Retail Media Manager will primarily be responsible for the cross-platform development, activation, measurement, and media optimization of all Retail Media investments including programs and experiments that focus on converting shoppers into buyers of our brands via Omnichannel retailers. This position will provide recommendations and expertise on leveraging channel and retail media intelligence for strategic recommendations, partnerships, and activations. Collaborates with Ecommerce, Mass Market and Natural Sales Teams to develop Boiron Omnichannel Marketing and Sales.

But what does this role really do?

• Improving investment ROI, Enhancing Brand Holistic Retail Media Presence, developing Partnerships with external Retail Media teams and Achievement of Media Performance Targets.
• Educate and provide insights to internal teams in Marketing, Sales & Boiron Leadership on Retail Media campaigns and platforms.
• Support the advancement of capabilities and understanding of the evolving Retail Media landscape across the organization, including New Retail Media platforms.
• Perform campaign builds, traffic creative assets, create target audiences, and other tasks involving setup.
• Deliver performance reports, analyze DSP/Search performance and pacing data, and provide strategic recommendations to our internal teams on a scheduled or ad hoc basis.
• Optimize campaign performance against our KPIs and communicate when faced with campaign issues.
• Work with internal teams to provide recommendations and optimization strategies that align with Boiron objectives.
• Communicate with Retail Media & Delivery Network Teams to gain valuable insights into category and competitor trends.
• Develop POV on retailers as a media and data provider opportunities with process and best practices in place for brands to leverage. Collaborate with internal partners to develop recommendations inclusive of establishing KPIs and measurement success criteria.
• Provide activation strategies and plans that drive shopper behaviors in the marketplace. Leverage full funnel Paid Media recommendations for stronger holistic impact. Activate Retail Media programs using tactics including various Digital Media, DSP and Search.
• Deploy Media best practices and establish guidelines for Retail Media, especially as it relates to performance.
• Core strategic understanding of full media landscape, with focus on retail media Understanding of media and retail partners, technologies, and platforms Media Operations (Budgets, Reporting, Billing, etc.).
• Supervise and mentor Retail Media Specialist.
• Other duties as assigned.

You would be a great fit if you have the following...

• Bachelor’s degree in business, Marketing, or related field.
• 5-7 years’ experience in Ecommerce, Retail Media, Performance Marketing.
• Deep knowledge of paid search best practices, bid management systems, keyword development tools and DSP platforms.
• Direct Experience and Knowledge of the e-commerce landscape and the key retail players (Amazon, Walmart, Criteo, Instacart, Target, and others).
• Experience working with partners like Walmart Connect, Criteo, Kroger 84.51, Roundel, Instacart, Shipt and Amazon Advertising.
• Retailer or Agency Media leadership and CPG Experience preferred.
• Analytic capability to seek and leverage data and knowledge in the areas of consumer and shopper insights, customer understanding, categories and brands, brand building, sales and finance.
• Strong written and verbal communication and data presentation skills.
• Demonstrated business and financial acumen (e.g. Sales, Share, ACOS, ROAS, ROI).
• Proficient user of digital ads & ecommerce analytics tools.
• Experience against several media buying strategies; self-service, managed buyer, partner negotiations.
• Strong analytical skill; being able to understand the nuances and implications behind the results.
• Outstanding organizational skills. Excellent attention to detail and proven ability to handle multiple projects simultaneously in fast-paced environment.
• Must be an innovative and collaborative self-starter with an outstanding track record of internal client service and teamwork.
• Proficient user of Microsoft Office suite, especially Excel (can perform complex functions) and PowerPoint.
• Some overnight travel required include monthly visits to the headquarters office in Newtown Square, Pennsylvania.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Pharmaceutical Manufacturing

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