Retail Media Lead - Health Brand Growth

dsm-firmenich; Shelton (CT); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Annual incentive pay

Retirement savings plan

Health care coverage

Paid time off

Recognition programs

Career growth opportunities

Job summary

dsm-firmenich is seeking a Lead Specialist, Retail Media (i-Health) to lead execution and optimization of Walmart Connect and Roundel campaigns for Culturelle, AZO, and Estroven. You will manage setup, optimization, reporting, and budgets while guiding strategy to support brand growth and omnichannel marketing initiatives.

The ideal candidate brings retail media expertise, strong analytical skills, and the ability to thrive in a fast-paced environment with a focus on performance and

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Analytics, or related field.
• 1–3 years of experience in CPG, retail media, digital media, ecommerce marketing, or performance marketing.
• Strong understanding of retail media network fundamentals and performance marketing principles.
• Knowledge of 3rd party retail media tools.
• Proficiency in Microsoft Excel and performance analysis.
• Strong communication and presentation skills.
• Ability to manage multiple brands, priorities, and deadlines simultaneously.
• Experience managing sponsored search, display, and audience-based media campaigns preferred but not required.

Responsibilities

• Develop retail media strategies for Culturelle, AZO, and Estroven aligned with brand and business goals.
• Identify opportunities to grow market share, visibility, and conversion across Walmart and Target.
• Recommend investment allocations based on calendars, launches, and priorities.
• Coordinate with Brand Marketing, Sales, Media, and Analytics for alignment.
• Manage Walmart Connect and Roundel campaigns end-to-end.
• Build and optimize campaigns across Sponsored Products, Sponsored Brands, Display, and Video.
• Monitor budgets, pacing, and creative implementation.
• Analyze ROAS, impressions, and conversion to drive performance.

Skills

Retail media

Excel

Analytics

Communication

Brand management

Education

Bachelor's degree

Tools

Retail media tools

Job description

dsm-firmenich is seeking a Lead Specialist, Retail Media (i-Health) to lead execution and optimization of Walmart Connect and Roundel campaigns for Culturelle, AZO, and Estroven. You will manage setup, optimization, reporting, and budgets while guiding strategy to support brand growth and omnichannel marketing initiatives.

The ideal candidate brings retail media expertise, strong analytical skills, and the ability to thrive in a fast-paced environment with a focus on performance and