Retail Media Analyst

Cibo Vita; Totowa (NJ); On-site; USD 65,000 - 85,000; Full time

Job summary

Nature’s Garden, flagship brand of Cibo Vita, is seeking a Retail Media Analyst to drive performance across our retail media ecosystem in Totowa, NJ. You will manage campaigns end-to-end on Instacart, Walmart Connect, Criteo, and more, translating data into ROI and market-share gains.

The ideal candidate has 1–3 years of experience with retail media networks, strong analytical skills, and proficiency in Excel and Looker Studio.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or related field.

Responsibilities

• Campaign Management: Plan, launch, and optimize full‑funnel campaigns across retail media networks (Instacart, Walmart Connect, Criteo, Target Roundel, Sam’s Club MAP, ADUSA, Kroger).
• Performance Optimization: Monitor pacing, bids, budgets, and KPIs to improve ROAS, CTR, and media efficiency.
• Analytics & Reporting: Develop recurring performance reports with actionable insights for media and brand strategy.
• Cross‑Functional Collaboration: Partner with brand marketing, sales, and e‑commerce teams and agency partners.
• Audience & Creative Strategy: Identify audience opportunities and provide recommendations for testing and targeting refinements.
• Retailer Relationships: Act as day‑to‑day contact for retail media partners and align on deliverables.
• Budget Stewardship: Track and reconcile campaign budgets and pacing across channels.
• Innovation & Best Practices: Stay ahead of retail media capabilities and measurement tools.

Skills

Campaign management

Full-funnel strategy

Analytics

Data visualization

Cross-functional collaboration

Communication skills

Multi-tasking

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Looker Studio

Power BI

Google Sheets

Job description

Job Description

About Nature’s Garden Nature’s Garden, flagship brand of Cibo Vita, is a leading innovator in better-for-you snacking. Our mission is simple: Snack with Purpose. We’re redefining snacking with clean, functional, and flavor-forward products that support modern lifestyles.

Role Overview The Retail Media Analyst will play a key role in driving performance across our retail media ecosystem. This role is responsible for hands‑on campaign management, optimization, and reporting across leading retail platforms including Instacart, Walmart Connect, Criteo (Costco.com, Albertsons.com), Target Roundel, Sam’s Club MAP, ADUSA, and Kroger Precision Marketing. The ideal candidate combines strong analytical thinking with operational execution—someone who thrives on managing full‑funnel campaigns, uncovering insights, and collaborating cross‑functionally to maximize ROI and market share across retailers.

Key Responsibilities

• Campaign Management: Plan, launch, and optimize full‑funnel campaigns (awareness, consideration, conversion) across retail media networks including Instacart, Walmart Connect, Criteo, Target Roundel, Sam’s Club MAP, ADUSA, and Kroger.
• Performance Optimization: Continuously monitor campaign pacing, bids, budgets, and KPIs to improve ROAS, CTR, and overall media efficiency.
• Analytics & Reporting: Develop recurring performance reports with actionable insights to inform media and brand strategy.
• Cross‑Functional Collaboration: Partner with the brand marketing, sales, and e‑commerce teams, as well as agency partners, to align retail media investments with overall business goals.
• Audience & Creative Strategy: Leverage platform data to identify audience opportunities and provide recommendations for creative testing, messaging, and targeting refinements.
• Retailer Relationships: Serve as the day‑to‑day point of contact for retail media partners, ensuring alignment on deliverables, timelines, and campaign strategy.
• Budget Stewardship: Track and reconcile campaign budgets, ensuring accurate spend allocation and pacing across channels.
• Innovation & Best Practices: Stay ahead of evolving retail media capabilities, ad formats, and measurement tools to help the team implement cutting‑edge strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or a related field.
• 1–3 years of experience managing campaigns on retail media networks (Instacart, Walmart Connect, Criteo, etc.).
• Strong understanding of full‑funnel digital strategy and performance measurement.
• Hands‑on experience with campaign dashboards, bid management, and platform analytics.
• Proficiency in Excel, Google Sheets, and data visualization tools (e.g., Looker Studio, Power BI).
• Detail‑oriented with strong organizational, analytical, and communication skills.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.

Why Join Nature’s Garden

• Work at the forefront of the better‑for‑you snacking movement.
• Collaborate with an innovative, cross‑functional team that values transparency, creativity, and data‑driven decision making.

Cibo Vita is a CPG manufacturer located in Totowa, NJ, with a focus on high‑quality, innovative, “better for you” snacks. Cibo Vita primarily operates under its flagship brand, Nature’s Garden, which has a national presence.