Retail Media Analyst

Equiliem; Santa Monica (CA); Hybrid; USD 57,000 - 81,000; Full time

Job summary

Equiliem seeks a Retail Media Analyst in Santa Monica, CA hybrid role. You will manage paid search and media campaigns across key retail networks, owning execution in Pacvue and delivering performance reports to eCommerce and marketing teams.

4 days on-site per week, with hybrid flexibility, and a focus on optimizing ROAS, CPC, and spend efficiency through data-driven decisions and cross-team collaboration.

Qualifications

• 2-4+ years of hands-on retail media or paid search experience with direct campaign management responsibility.
• Pacvue experience is required; candidates without Pacvue will not be considered.
• Active campaign experience on two or more of: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar networks.
• Strong analytical skills with the ability to translate data into actionable insights.
• Ability to work independently with minimal oversight; clear communication on status and blockers.

Responsibilities

• Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail networks.
• Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments.
• Monitor daily performance metrics (ROAS, ACOS/TACOS, CPM, CPC, conversion rate, share of voice) and flag anomalies or opportunities.
• Develop and maintain performance dashboards and reporting cadences for internal stakeholders.
• Conduct keyword research, competitor analysis, and search term mining to continuously expand targeting.
• Make data-driven recommendations on budget allocation across platforms and campaign types.
• Coordinate with internal brand and creative teams to align ad content with objectives.
• Maintain organized campaign structures, naming conventions, and documentation standards.

Skills

Retail media

Paid search

Pacvue

Campaign management

Analytics

Communication

Tools

Pacvue

PowerBI

Tableau

Helium 10

Job description

Retail Media Analyst

Santa Monica, CA - Hybrid 4 days a week onsite

Pay: $50.00 per hour

26-09398

Job summary

The Retail Media Analyst is responsible for managing and optimizing paid search and media campaigns across key retail and delivery platforms. This role operates day-to-day within Pacvue, owning campaign execution and performance reporting while collaborating closely with internal eCommerce and marketing teams.

Responsibilities

• Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks
• Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments
• Monitor daily performance metrics (ROAS, ACOS/TACOS, CPM, CPC, conversion rate, share of voice) and proactively flag anomalies or opportunities
• Develop and maintain performance dashboards and reporting cadences for internal stakeholders
• Conduct keyword research, competitor analysis, and search term mining to continuously expand and refine targeting
• Make data-driven recommendations on budget allocation across platforms and campaign types
• Coordinate with internal brand and creative teams to align ad content with campaign objectives
• Maintain organized campaign structures, naming conventions, and documentation standards

Qualifications

• 2-4+ years of hands-on retail media or paid search experience with direct campaign management responsibility
• Proficiency in Pacvue (required; candidates without Pacvue experience will not be considered)
• Active campaign experience on two or more of the following: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media networks
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Ability to work independently with minimal oversight; strong communication on status and blockers

Preferred Qualifications

• Experience with beverage or FMCG brands
• Familiarity with third-party analytics or BI tools (PowerBI, Tableau, Helium 10, etc.)
• Amazon Ads or other retail media platform certifications
• Experience with DSP for programmatic retail media buys