Retail Marketing Specialist — Data-Driven Store Growth

Do it Best; Indiana (PA); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Insurance benefits

Paid time off

Profit sharing

Bonus opportunities

Retirement funding

Education reimbursement

Health club reimbursement

Career advancement

Job summary

Do it Best Group in Fort Wayne, IN is seeking a Consumer Marketing Specialist to partner with members and lead consumer-focused marketing initiatives across print, digital, ecommerce, and in-store channels.

You will develop data-driven strategies, advise on customized marketing solutions, and collaborate with Ecommerce, Print Production, Merchandising, and Sales teams to maximize ROI and store performance. This role requires a hands-on, member-first approach and strong communication skills.

Qualifications

• 2+ years experience in consumer sales and/or customer service.
• Bachelor’s degree in Sales, Marketing, Business, or related field; or equivalent related experience.
• Familiarity with marketing channels such as print, digital, email, social media, websites, loyalty programs, and ecommerce.

Responsibilities

• Serve as a marketing consultant to members and field staff, identifying opportunities to strengthen consumer marketing strategies.
• Recommend, sell, and support marketing solutions customized to store objectives, including retention and acquisition approaches.
• Work closely with cross-functional partners (Ecommerce, Print Production, Merchandising, Sales) to strengthen communication and alignment in support of members.
• Maintain consistent communication with members of all sales volumes to promote participation in marketing programs. Increase adoption of marketing initiatives by demonstrating ROI and providing data-backed recommendations.
• Manage special projects as assigned by the Consumer Marketing Supervisor.
• Prioritize workload effectively and maintain a proactive, member-first approach.

Skills

Marketing strategy

Communication skills

Relationship building

Cross-functional collaboration

Data-driven marketing

Education

Bachelor’s degree in Sales, Marketing, Business, or related field

Tools

Microsoft Office Suite

Job description

Do it Best Group in Fort Wayne, IN is seeking a Consumer Marketing Specialist to partner with members and lead consumer-focused marketing initiatives across print, digital, ecommerce, and in-store channels.

You will develop data-driven strategies, advise on customized marketing solutions, and collaborate with Ecommerce, Print Production, Merchandising, and Sales teams to maximize ROI and store performance. This role requires a hands-on, member-first approach and strong communication skills.