Retail Marketing Manager

Curio Wellness; Towson (MD); On-site; USD 104,000 - 114,400; Full time

Job summary

Curio Wellness is seeking a hands-on Retail Marketing Manager for a 6-month, on-site contract in Towson, MD. You will manage in-store merchandising, signage, and promotions, while aligning with brand strategy and retailer needs.

This role requires attention to detail, cross-functional collaboration, and travel between multiple store locations. Ideal candidates have 3–5+ years in retail marketing or field marketing, with a strong track record in planograms, promotions, and brand-building.

Qualifications

• 3–5+ years in retail marketing or related fields with multi-location experience.
• Proven ability to execute merchandising and promotions with precision.
• Strong brand-sense and ability to translate strategy into in-store execution.
• Excellent project management across timelines and locations.
• Willingness to travel between stores and meet regulatory constraints.

Responsibilities

• Lead in-store merchandising execution, planograms, and displays across locations.
• Coordinate signage, menus, and promotional collateral production and install.
• Execute promotions and product launches with retail teams and vendors.
• Conduct store visits, audits, and troubleshoot gaps in real time.
• Partner with cultivation/manufacturing to align presentation with priorities.
• Support brand identity evolution and in-store customer experience.

Skills

Retail Marketing

Field Marketing

Visual Merchandising

Trade Marketing

Brand Building

Project Management

Travel Readiness

Education

Bachelor's Degree in Media/Marketing/Communications or 4 years' equivalent

Job description

$50.00 - $55.00

THIS IS A 6 MONTH CONTRACT OPPORTUNITY ON-SITE IN TOWSON, MD

Contact Information: Casey Ryan - [e-mail]

At Curio Wellness we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards.

Be bold. Be exceptional. Be well.

The Retail Marketing Manager is a hands-on, field-facing role responsible for the tactical execution of in-store merchandising and promotions across Far & Dotter locations, paired with a strategic eye toward building long-term brand equity. This person lives at the intersection of operations and brand: the immediate need is to be in stores making sure displays, signage, and promotions are executed to standard day one. But the future of this role will be in shaping the brand's retail identity and customer experience. Success requires equal comfort with a planogram and a brand brief.

ESSENTIAL DUTIES AND RESPONSIBILITIES

In-Store Execution & Merchandising

• Own the tactical rollout of merchandising standards, planograms, and visual displays across all Far & Dotter locations, ensuring consistency and compliance.
• Manage the production, distribution, and installation of in-store signage, POP/POS materials, menus, and promotional collateral.
• Coordinate and execute in-store promotions, product launches, vendor days, and seasonal campaigns, working closely with retail operations and store teams.
• Conduct regular store visits and audits to ensure brand and merchandising standards are being met; troubleshoot and resolve execution gaps in real time.
• Partner with cultivation, manufacturing, and category teams to align in-store presentation with product availability and priorities.
• Manage local vendor and print relationships, timelines, and budgets for retail marketing materials.

Brand Building (phase II of role)

• Help define and evolve the Far & Dotter retail brand identity, ensuring every customer touchpoint reflects a consistent, elevated, and differentiated experience.
• Translate brand strategy into tangible in-store expression-store environment, customer journey, and experiential moments.
• Develop and support local store marketing initiatives, community engagement, and loyalty-building efforts that drive traffic and retention.
• Collaborate with digital, social, and creative teams to ensure alignment between in-store and online brand presence.
• Track the performance of merchandising and promotional efforts and use insights to refine both tactical execution and brand strategy.

Compliance

• Ensure all marketing materials, displays, and promotions comply with Maryland cannabis advertising and marketing regulations.

Qualifications

• 3-5+ years of experience in retail marketing, field marketing, visual merchandising, or trade marketing; multi-location retail experience strongly preferred.
• Proven ability to execute merchandising and promotional programs at the store level with attention to detail and consistency.
• Demonstrated brand-building sensibility—able to think beyond execution to how the retail experience shapes brand perception.
• Strong project management skills; able to juggle multiple locations, timelines, and priorities simultaneously.
• Comfortable working in a fast-paced, hands-on, field-based environment with regular travel between store locations.
• Cannabis, CPG, wellness, hospitality, or beauty/lifestyle retail experience is a plus.
• Familiarity with cannabis regulatory and advertising constraints (or ability to learn quickly).
• Must be 21+ and able to pass a background check per Maryland cannabis regulations.
• Based in Maryland with a valid driver's license and reliable transportation.

Education

Bachelor's Degree (BA, BS) in Media, Marketing and/or Communications or four (4) years of equivalent job-related experience

Please note: This position involves working with plant material, which may include exposure to pollen, allergens, and other plant-related substances. We recommend that applicants with known plant allergies or sensitivities consult with a healthcare professional before applying for this position.

Physical Demands

Ability to lift up to 50 pounds.

Ability to stand, walk, and bend for extended periods.

Comfortable working in a secure, regulated environment.

Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Must be 21 years old.

Maryland: As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which includes providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.

Missouri: As a condition of employment, all Curio Wellness employees must comply with the State of Missouri requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.

Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Must be 21 years old.

As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.

Nearest Major Market: Baltimore