Retail Marketing Coordinator

Agriculture & Consumer Services; North Carolina; On-site; USD 45,000 - 55,000; Full time

Job summary

The North Carolina Department of Agriculture and Consumer Services is seeking a Marketing Coordinator to support strategic marketing initiatives. You will coordinate promotional campaigns, conduct market research, analyze trends, and evaluate program performance to inform decision making.

Work closely with creative teams to develop compelling materials and advertisements that raise visibility and impact for state agricultural programs.

Qualifications

• Bachelor’s degree or equivalent education/experience.
• Experience with marketing campaigns and promotions.
• Ability to analyze data and present findings clearly.
• Strong communication with stakeholders, staff, and public.
• Proficiency with Windows, Excel, Word, Outlook.

Responsibilities

• Coordinate promotional and advertising campaigns for North Carolina agricultural programs.
• Conduct market research and analyze industry trends to guide decisions.
• Evaluate program performance and communicate results to leadership.
• Develop marketing materials and product advertisements to elevate visibility and impact.

Skills

Marketing concepts

Event marketing and displays

Data gathering and presentation

Stakeholder engagement

Communication

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

Agency Dept of Agriculture , Consumer Services Division Agriculture Consumer Service Job Classification Title Marketing Coordinator (S) Position Number 60011591 Grade NC11

About Us

The N.C. Department of Agriculture and Consumer Services provides services that promote and improve agriculture, agribusiness, and forests; protect consumers and businesses; and conserve farmland and natural resources for the prosperity of all North Carolinians. The Department employs approximately 2,000 employees.

Description of Work

Job postings close at 11:59:59 p.m. the night before the listed Posting End Date above. The Retail Marketing Coordinator position plays a vital role in enhancing the value of North Carolina’s agricultural products by supporting and executing strategic marketing initiatives. The role involves coordinating promotional and advertising campaigns, conducting market research, analyzing industry trends, and evaluating program performance to guide future decision making.

Working closely with creative teams, this position helps develop compelling marketing materials and product advertisements that elevate the visibility and impact of agricultural programs.

Ideal candidates are analytical, collaborative, and passionate about strengthening North Carolina’s agricultural economy. A valid driver’s license is required.

Knowledge, Skills and Abilities/Management Preferences

Recruitment Range: $45,431 - $55,000

• Knowledge of marketing concepts and procedures, as well as basic sound business practices.
• Ability to set up and break down displays and marketing materials for events and shows.
• Ability to gather pertinent data from a variety of sources and to present it orally or in various written formats.
• Ability to operate computers and office software, including Windows and Microsoft Office (Excel and Word); proficient in using Outlook and its calendar functions to manage communications and requests.
• Ability to deal successfully with a wide variety of people including stakeholders, staff, media, and the public.

Any employment offer may be less than the maximum of the range due to salary equity with similarly situated employees or the selected candidate's related education and experience.

All Law Enforcement positions, aviation safety-sensitive positions, and positions requiring a Pilot's License or a Commercial Driver's License (CDL) shall be subject to pre-employment drug testing. All positions requiring a Commercial Driver's License shall also be subject to pre-employment DMV physicals. Selected applicants must obtain a U.S. Department of Transportation (USDOT) medical certificate prior to employment. If a CDL is listed as a preference and the selected applicant has a CDL at the time of hire, then the CDL will become a requirement for the position. *Note: When required, you must answer the question(s) for this position, or your application will be considered incomplete.*

Minimum Education and Experience

Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See the Education and Experience Equivalency Guide for details.

Bachelor’s degree from an appropriately accredited institution; or an equivalent combination of education and experience.

EEO Statement

The State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination, harassment, or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances, and practices.

The State of North Carolina values the knowledge and experience of our jobseekers and current state employees. Approximately 91 percent of state job classifications allow experience to be substituted for education or do not require a post‑secondary degree. Learn more about how you may qualify for a position through education or directly related experience, or a combination of both, with the Education and Experience Equivalency Guide.

All job postings close at 11:59pm the night before the End Date on the posting.

State Application Resources/Frequently Asked Questions

Valuing Education and Experience The State of North Carolina values the knowledge and experience of our jobseekers and current state employees. Approximately 91 percent of state job classifications allow experience to be substituted for education or do not require a post‑secondary degree. Additional FAQs may apply.