Retail Execution Specialist - Grand Rapids, MI

The Coca-Cola Company; Atlanta (GA); On-site; USD 42,000 - 54,000; Full time

Job summary

The Coca-Cola Company is hiring a Retail Execution Specialist to amplify in-store presence for Advanced Hydration brands. You will drive merchandising, upsell opportunities, and brand education while collaborating with field teams across a large territory.

You will work in a fast-paced retail environment, requiring strong selling skills, data-driven decision making, and the ability to travel as needed. A valid driver’s license and reliable vehicle are required.

Qualifications

• Bachelor's degree or relevant experience preferred.
• 0-2 years in sales, merchandising, marketing, or customer service encouraged to apply.
• Must be located in Grand Rapids, MI or willing to relocate at your own expense.

Responsibilities

• Grow sales and merchandising, optimize displays, and ensure strong customer service.
• Assist with creative displays and in-store engagement to drive brand presence.
• Act as brand ambassador with knowledge transfer to store personnel and customers.
• Execute sales programs, promotions, and plan-o-grams.
• Collaborate with Coca-Cola Merchandisers and field teams to maintain inventory and displays.
• Gather customer insights and report needs to internal teams for improvements.
• Maintain territory accounts, check date codes, and manage point-of-sale materials.
• Use company tech for real-time reporting and derive insights for store success.

Skills

Selling skills

Interpersonal skills

Time management

Verbal and written communication

Self-motivated

Driving/vehicle required

Education

Bachelor's degree or relevant experience

Job description

Join Team our team for an Exciting Career with Advanced Hydration!

If you’re interested in starting a career where sales, insights, sports and creativity intersect—you’ve come to the right place.

Our Advanced Hydration Team is looking for a Retail Execution Specialist (RES) to join our team. Advanced Hydration seeks energetic, passionate, and positive individuals who want to join the biggest underdog fight in the history of consumer-packaged goods. Our Retail Execution Team will bring our OBSESSION with becoming #1 in Advanced Hydration to life in-store.

As a Retail Execution Specialist (RES), you will be the ultimate ambassador for our Advanced Hydration Brands. You'll be responsible for amplifying the execution of our fan and athlete-loved brands on shelves and displays in-store, focusing on execution, merchandising, and upselling. Your role is crucial in driving sales growth and maximizing the presence of our brands within your assigned territory.

Responsibilities

• Sales Growth and Merchandising: Identify and capitalize on opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service.
• Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers with our brands.
• Brand Ambassadorship: Actively interact with store personnel and consumers to provide in-depth product knowledge and insights, ensuring a positive brand experience.
• Program Execution: Efficiently execute all sales programs and initiatives, including selling-in promotional programs, ensuring customer compliance, and achieving maximum brand potential.
• Collaboration: Partner with Coca-Cola Merchandisers and the Advanced Hydration Field team to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out-of-stocks, and uphold company merchandising standards.
• Customer Insights: Gather and report customer needs, problems, interests, and competitive activities, providing valuable input to internal teams for continuous improvement and increased customer goodwill.
• Territory Account Maintenance: Handle tasks such as checking date codes, managing account adherence to plan-o-grams, replacing decals or tags, and transporting, building, and maintaining point-of-sale advertising and coupons for territory accounts as needed.
• Technology Utilization: Utilize company-provided technology for real-time daily reporting, analyze reports, and leverage insights to drive success in-store.

Requirements

• Bachelor's degree or relevant experience preferred
• Entry-level applicants with a willingness to learn will be considered; candidates with 0-2 years’ experience in sales, merchandising, marketing, or customer service are encouraged to apply
• Must be located in Grand Rapids, MI or willing to relocate at your own expense
• Strong selling skill set and ability to influence store/ownership personnel through fact-based data selling, problem solving, and creative thinking
• Self-motivated with the ability to work independently within a large territory and multitask across a large number of stores
• Strong interpersonal and time-management skills; ability to effectively communicate successes, challenges, and opportunities, verbally and in writing, cross-functionally and through all levels of management
• Entrepreneurial spirit and enthusiasm for our brands and their purpose
• Must be able to lift upwards of 25-50 lbs with frequent bending, reaching, and kneeling to support product display building and events
• Occasional off-hours/weekend work, as needed
• Must have a personal vehicle, maintain an excellent driving record, and hold a valid driver’s license for use during work hours; willingness to drive throughout the territory is essential, including the ability to drive long distances as needed
• Motor Vehicle Records must satisfy company standards per Driving Policy