Retail Events & Experiences Specialist – NA UGG

UGG; New York (NY); Hybrid; USD 75,000 - 101,000; Full time

Benefits offered by this job

Competitive pay & bonuses

Financial planning & wellbeing

Time away from work

Extras, discounts & perks

Growth & development

Health & wellness

Job summary

Deckers Brands in New York is seeking a Retail Events & Experiences Specialist – NA UGG to support planning and execution of retail and experiential programs. You will work with Marketing, Retail and Wholesale teams, coordinating events from concept through execution across seasonal launches and cultural moments.

The role emphasizes strong project management, cross-functional collaboration and hands-on event support across North America, with up to 25% travel and a hybrid in-office schedule at

Qualifications

• 3–5 years of experience in experiential marketing or related fields.
• Strong ability to manage multiple workstreams in fast-paced environments.
• Excellent collaboration with internal teams, agencies, and vendors.

Responsibilities

• Support planning and execution of retail, consumer, VIP and wholesale activations across North America.
• Coordinate event materials, product allocation, visual merchandising, hospitality and touchpoints for brand consistency.
• Assist with store openings, partner events and seasonal campaigns.
• Coordinate with agencies, venues, and vendors on logistics, timelines and budgets.
• Manage day-to-day communication with external partners and track milestones.
• Collaborate with marketing, retail, PR, social and paid channels for alignment.

Skills

Experiential marketing

Event production

Retail marketing

Brand activations

Project management

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Retail Events & Experiences Specialist – NA UGG

Reports to: Manager, Retail Events & Experiences - NA UGG

Location: New York Showroom (New York, NY-Hybrid), 3 times per week in office, Monday-Wednesday

The Role

At UGG, we believe that self-expression should be comfortable for all—and we're on a mission to bring that to life across North America, one of our most dynamic and influential markets. The Retail Events & Experiences Specialist plays a critical role in supporting the planning and execution of UGG North America's retail and experiential marketing programs. This position helps bring the brand to life through consumer, VIP, wholesale, and retail activations that build community, drive engagement, and create memorable brand experiences. Working closely with Marketing, Retail, and Wholesale teams, you’ll manage day-to-day event planning, production coordination, and execution across key seasonal initiatives, product launches, collaborations, and cultural moments.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Support the planning and execution of retail, consumer, VIP, and wholesale activations, ensuring seamless delivery across all phases of an event
• Coordinate event materials, product allocation, visual merchandising, hospitality, and experiential touchpoints to ensure brand consistency
• Assist with new store openings, wholesale partner events, seasonal campaigns, and community activations across North America
• Coordinate with agencies, production partners, venues, and vendors to support logistics, timelines, budgets, and execution
• Manage day-to-day communication with external partners, ensuring deliverables, timelines, and project milestones are met
• Partner with internal stakeholders to ensure alignment across communications, creative, retail, PR, social, and paid channels
• Support the day-to-day operations of the North America Brand Marketing team, including regional integrated marketing planning, product orders, budget tracking, meeting coordination, and other marketing administration as needed
• Develop post-event recaps, track performance metrics, and document key learnings and recommendations
• Monitor industry trends, cultural moments, and competitor activity to inspire future experiences and activations
• Ability to travel up to 25% for necessary key market activations and internal meetings

Who You Are

• Highly organized and proactive marketer with 3–5 years of experience in experiential marketing, event production, retail marketing, or brand activations
• Strong project manager who thrives in a fast-paced environment and can manage multiple workstreams simultaneously
• Passionate about culture, fashion, retail, and creating meaningful consumer experiences
• Comfortable working cross-functionally and building relationships with internal teams, agencies, vendors, and retail partners
• Detail-oriented with a strong ability to anticipate needs, solve problems, and execute flawlessly
• Calm under pressure and adaptable when priorities shift
• Curious about emerging trends and innovative ways brands connect with consumers
• Willing to travel and support on-site event execution as needed
• Hands-on experience supporting branded events and experiences
• Exposure to working with agencies, production teams, and creative vendors
• Strong project management and organizational skills
• Clear communication and a collaborative mindset
• Enthusiasm to learn and grow within a fast-paced, highly creative marketing environment
• Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$74,800.00 - $101,000.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:

New York, New York

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.