Retail Data Strategy & Analytics Manager

Keplergroup; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

Wellness stipend

Mobile stipend

Internet stipend

Learning stipend

Tuition stipend

Home office stipend

Parental leave

Work From Anywhere

Job summary

Kepler is seeking a growth-oriented and data-driven Manager of Data Strategy & Analytics for Retail to support initiatives across a portfolio of Retail marketing clients. The role requires leadership with deep paid media analytics expertise and the ability to translate complex insights into strategic opportunities.

You will guide analysts, manage client-facing narratives, and own data tech stack integration for accurate feeds into Kepler’s tools and Kip platform, contributing to the team’s

Qualifications

• 2-4+ years of experience in Retail-oriented paid media/marketing analytics.
• 3-5+ years of experience with data for major digital media platforms across Search, Display, Social, Video, and Email.
• Proficiency in retail measurement and deriving insights from marketing and product data.
• Hands-on experience with data clean rooms for measurement and insights; Amazon Marketing Cloud preferred.
• Proven ability to communicate complex insights to clients and stakeholders.
• Experience with analytics modeling (forecasting, media mix) and conducting tests (A/B, incrementality).

Responsibilities

• Partner with clients and internal teams to develop data-driven narratives grounded in brand objectives.
• Support leadership and cross-department collaboration on Retail-focused measurement roadmaps.
• Design and execute tests to quantify marketing impact using advanced statistical methods and platform tools.
• Develop and manage analyses to uncover insights for media optimization and client recommendations (LTV & Propensity Modeling).
• Own and optimize the data tech stack feeds into Kepler tools and visualization platform.

Skills

Retail analytics

Paid media

Data platforms

A/B testing

Forecasting

Team leadership

Education

Bachelor's degree

Tools

Amazon Marketing Cloud

LiveRamp

Google Marketing Platform

Job description

Kepler is seeking a growth-oriented and data-driven Manager of Data Strategy & Analytics for Retail to support initiatives across a portfolio of Retail marketing clients. The role requires leadership with deep paid media analytics expertise and the ability to translate complex insights into strategic opportunities.

You will guide analysts, manage client-facing narratives, and own data tech stack integration for accurate feeds into Kepler’s tools and Kip platform, contributing to the team’s