Residential Field Sales Leader & Team Coach

Clayton Homes (New); Raleigh (NC); On-site; USD 90,000 - 140,000; Full time

Job summary

Clayton Homes (New) in Raleigh, NC, is seeking a Field Sales Manager to lead the local sales team, recruit and train New Home Advisors, and drive top-line performance across multiple communities.

You will coach on lead conversion, manage CRM data, review market analytics, and coordinate with the Sales Manager on processes and promotions. Required: Bachelor’s degree, 3–5 years in residential real estate sales (3+ in new homes), NC Real Estate License, and NC Driver’s License.

Qualifications

• Bachelor’s degree from a four-year college or university.
• 3–5 years of sales experience in residential real estate, with at least 3 years in new home sales.
• NC Real Estate License in good standing.
• NC driver’s license in good standing.
• Proficiency in Microsoft Office Suite (Excel, Word, Outlook).
• Experience with ERP and CRM systems.

Responsibilities

• Daily management of the Sales Team including recruiting, onboarding, motivating, recognizing, rewarding, coaching, counseling, training, and problem-solving to achieve sales goals.
• Onboarding, training, and assessments of New Home Advisors to ensure understanding of company practices, policies, procedures, and customer experience standards.
• Conduct weekly lead-conversion coaching calls with all assigned New Home Advisors to strategize on converting more leads and identify coaching opportunities.
• Conduct individual weekly coaching and role-playing sessions on sales techniques.
• Hold weekly one-on-one meetings with each New Home Advisor to evaluate morale and coach on skills that enhance overall performance.
• Maintain analysis/evaluation of each New Home Advisor’s sales presentation using mystery shop reviews and live customer observations.
• Identify areas of performance needing improvement.
• Review New Home Advisor’s use of the CRM software and hold them accountable for full utilization (follow-up, meeting completion, data quality, communication, notes, activity logging).
• Pursue continuous improvement to achieve top sales performance, training, and accountability.
• Coordinate with the Sales Manager for sales meetings and conduct team training at each meeting.
• Review AVID survey scores and actively participate in goal setting to meet company AVID goals.
• Ensure all models and sales centers are well-merchandised, staffed, and properly maintained.
• Attend community sales and production meetings to ensure effectiveness.
• Periodically walk market homes with New Home Advisors to ensure compliance with quality standards.
• Review each community Competitive Market Analysis to compare products, study trends, and make product suggestions.
• Stay aware of pending competitive projects and potential impacts on sales and market share.
• Quarterly visit the competition with the New Home Advisor to identify strengths or weaknesses.
• Work with New Home Advisors to prepare their Business Plan Presentations.
• Lead and direct Sales Team efforts to resolve customer issues/problems and ensure sales goals, releases, closings, and customer satisfaction levels are achieved.
• Coordinate with the Sales Manager on internal processes and procedures for model homes, new community setup, model decorating, lot matrices, land development, market home sign-off, etc.
• Support a high-quality work environment by embodying the company Mission Statement and Core Values.
• Participate in assigned company training and incorporate new training material into future personal training curricula.

Skills

Sales leadership

Coaching

Team management

Customer service

Education

Bachelor's degree

NC Real Estate License

NC Driver's License

Tools

Microsoft Office Suite

CRM Software

ERP Software

Job description

Clayton Homes (New) in Raleigh, NC, is seeking a Field Sales Manager to lead the local sales team, recruit and train New Home Advisors, and drive top-line performance across multiple communities.

You will coach on lead conversion, manage CRM data, review market analytics, and coordinate with the Sales Manager on processes and promotions. Required: Bachelor’s degree, 3–5 years in residential real estate sales (3+ in new homes), NC Real Estate License, and NC Driver’s License.