Resident - Media Buying & Planning

Socket.dev; New York (NY); Hybrid; USD 42,000 - 48,000; Full time

Benefits offered by this job

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Job summary

VaynerMedia in New York City is seeking a full-time digital media professional for a hybrid role requiring 3–4 days on-site at our NYC HY office. The position runs 40 hours per week, 9am–6pm ET, with base compensation discussed during residency and potential full-time conversion after the residency ends.

Responsibilities include managing campaigns across Google, Meta, TikTok, Trade Desk, DV360, and Amazon, ensuring campaigns pace and deliver against client goals, and providing performance

Qualifications

• Proficient in Excel (pivot tables, VLOOKUPs) and data analysis.
• Media buying experience with digital platforms preferred.
• Strong organizational and collaborative skills.

Responsibilities

• Execute across Google, Meta, TikTok, Trade Desk, and Amazon to optimize live campaigns.
• Monitor pacing and performance to meet client goals.
• Deliver client-facing outputs: pacing reports, ad hoc analysis, in‑platform optimizations.
• Manage media investments daily, weekly, and quarterly.
• Collaborate on platform strategies, targeting, and execution.
• Present performance insights and recommendations to clients.

Skills

Excel

Data analysis

Organized

Team player

Problem solving

Tools

Meta Ads

TikTok Ads

Google Ads

DV360

The Trade Desk

Roku

Hulu

GA

MOAT

IAS

Nielsen

Job description

ABOUT VAYNERX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance‑driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

** This position is a three-month temporary residency with the potential to go full-time immediately following. We are currently accepting applications for the next residency class with a Jan 2027 start date.

Responsibilities

• Execute within various digital platforms like Google, Meta (Facebook/IG), TikTok, Trade Desk, and Amazon. Manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
• Ensure campaigns are pacing effectively and efficiently by regularly monitoring performance and making changes when necessary.
• Execute client-facing deliverables: pacing reports, campaign build, ad‑hoc analysis, in‑platform optimizations, etc
• Manage media investment across platforms daily, weekly, and on a quarterly basis, ensuring optimal budget allocation.
• Collaborate with supervisors to develop platform strategies, audience targeting, and campaign execution.
• Pick up client communication responsibilities by presenting performance insights and recommendations.

Qualifications

• Advanced skills in Excel or Google Sheets, including pivot tables, V‑Look Ups, etc
• Media buying experience (preferred, not required): Familiarity with platforms such as:
• Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn
• Google: YouTube, Search, Display
• Amazon: AMS, Amazon DSP
• Programmatic Display/Video: The Trade Desk, DV360
• Connected TV/OTT: Roku, Hulu
• Exposure to Google Analytics, MOAT, IAS, and Nielsen is nice to have.
• Strong problem‑solving mindset and data‑driven approach
• Highly organized with the ability to manage multiple projects in a fast‑paced environment
• Collaborative team player with a drive to learn and grow in digital media

WORK SCHEDULE

• This is a hybrid role with a required 3-4 days on‑site from our NYC HY office.
• You must be able to commit to a full-time work schedule, which is 40 hours per week during 9am-6pm ET business hours Monday-Friday.

We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTOCaregiver (Parental) Leave
• Health and Wellness benefits

Base Salary $20—$20 USD