Reputation Specialist, Apartments.com – Richmond, VA

CoStar Group, Inc.; Richmond (VA); On-site; USD 60,000 - 64,000; Full time

Benefits offered by this job

Healthcare coverage

401(K) retirement plan with matching

Paid time off

Employee stock purchase plan

Job summary

CoStar Group's Apartments.com in Richmond, VA is seeking a Reputation Specialist to manage online reputation programs for multifamily clients, including review response management, generation initiatives, reporting, and strategic guidance.

The role requires strong written communication, analytical thinking, and the ability to handle multiple accounts in a fast-paced environment, reporting to the Manager, Social Media.

Qualifications

• 1+ years in reputation management or digital marketing or customer-facing roles.
• Excellent written and verbal communication for thoughtful review responses.
• Strong analytical and problem-solving skills with data-driven recommendations.

Responsibilities

• Monitor and strategically respond to online reviews across platforms (Apartments.com, Google, Yelp, etc.).
• Implement review generation strategies via email, SMS, and resident outreach.
• Lead client calls to review performance and align on business goals.
• Prepare and present reports on reputation metrics and trends.
• Collaborate with internal teams to support retention and product adoption.
• Stay current on reputation management trends and best practices.

Skills

Reputation management

Customer service

Written communication

Analytical thinking

Education

Bachelor's degree in Business/Marketing/PR/Communications

Tools

Reputation management software

Google Business Profile

Job description

Reputation Specialist, Apartments.com – Richmond, VA

Job Description

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Apartments.com Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers.Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com,ApartmentHomeLiving.com,and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers. Learn more about Apartments.com.

Role Description

The Reputation Specialist is responsible for managing online reputation programs for multifamily clients, including review response management, review generation initiatives, reputation reporting, and strategic guidance. This role serves as a trusted advisor, helping clients strengthen their online presence, improve resident sentiment, and build trust with prospective renters through effective reputation management strategies. The ideal candidate has a strong understanding of online review platforms, reputation management best practices, customer service principles, and business listings management. Success in this role requires exceptional written communication skills, attention to detail, analytical thinking, and the ability to manage multiple client accounts in a fast-paced environment. The Reputation Specialist reports directly to the Manager, Social Media.

Responsibilities

1. Online Reputation Monitoring & Response
   Monitor and strategically respond to online reviews across various platforms including Apartments.com, ApartmentRatings, Google, Facebook, Yelp, and other relevant review sites. Craft professional, personalized, and brand-appropriate responses that reflect client goals and reputation management best practices. Ensure review responses meet brand standards, reputation management best practices, and client-specific guidelines. Collaborate with clients to address reputation management questions, concerns, and opportunities related to online reviews and ratings.
2. Review Generation & Reputation Growth
   Implement strategies designed to increase review volume and strengthen online reputation. Execute review generation initiatives through available channels, including email, SMS, and resident outreach campaigns. Identify opportunities to improve review acquisition performance and resident engagement.
3. Client Success & Strategic Consulting
   Serve as the primary point of contact for assigned reputation management clients. Lead recurring client calls to review reputation performance, discuss recommendations, and align on business goals. Prepare and present reports on reputation management metrics, trends, and strategic recommendations. Educate clients on reputation management best practices, product enhancements, and industry trends.
4. Technical Support, Listings Management & Troubleshooting
   Provide technical support related to reputation management software and online review platforms. Troubleshoot client issues and coordinate resolution efforts as needed. Assist with maintaining accurate business listing information across platforms such as Google Business Profile and Yelp.
5. Collaboration, Support & Process Improvement
   Partner with Social Media Specialists and internal stakeholders to support customer retention, product adoption, and service excellence. Contribute to process improvements related to review response workflows, review generation programs, and reputation management operations. Provide support and expertise to team members across departments on reputation management initiatives.
6. Continuous Learning & Industry Development
   Stay current on reputation management trends, review platform updates, and industry best practices. Identify opportunities to improve client outcomes and enhance the effectiveness of reputation management programs.

Basic Qualifications

• One or more years of experience in reputation management, digital marketing, communications, customer service, or customer-facing account management roles.
• Excellent written and verbal communication skills with the ability to craft thoughtful, professional, and engaging review responses.
• Strong analytical and problem-solving skills, with the ability to identify patterns and develop data-driven recommendations.
• A track record of commitment to prior employers.
• Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communications or related discipline from an accredited, not-for-profit, in person university or college.

Preferred Qualifications and Skills

• Experience managing online review programs on behalf of multiple clients or brands.
• Proficiency with reputation management software and major online review platforms.
• Familiarity with business listings management platforms, including Google Business Profile.
• Exceptional customer service and interpersonal skills, with the ability to build positive relationships with clients and internal teams.
• Strong organizational and time-management skills, with the ability to multitask and prioritize effectively.
• Familiarity with analytics, reporting tools, and data interpretation.
• Evidence of strong academic performance in college.

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
• Access to CoStar Group’s Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

#Apartments.com #LI-RJ3

The final salary or hourly rate offered for this role will fall within the range set forth below based on a variety of factors, including but not limited to, geographic location, skills, and competencies. Base Compensation: $60,000 - $64,000 Annually

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. CoStar Group is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by sending an email to [e-mail].