Remote VP of Growth Marketing & Brand

M3 Insurance; Madison (MN); On-site; USD 180,000 - 280,000; Full time

Job summary

M3 Insurance is seeking a strategic Vice President of Marketing to lead an integrated marketing strategy that strengthens the brand, accelerates growth, and equips revenue teams for success. This role partners with executives and sales leaders to align marketing with growth priorities and oversee corporate, revenue, product marketing and sales enablement.

The leader will recruit, develop, and retain a high-performing team, foster innovation and accountability, and measure impact across brand,

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Ten or more years of progressive marketing and leadership experience preferred.
• Ability to develop and execute integrated marketing strategies that connect brand building, client engagement, and revenue growth.
• Ability to lead corporate marketing, revenue marketing, product marketing, and sales enablement efforts.
• Strategic thinking and the ability to translate organizational priorities into actionable marketing plans.
• Ability to partner with executive, business, product line, and sales leaders to align marketing efforts with growth objectives.
• Ability to establish marketing priorities, manage budgets, allocate resources, and measure results.
• Understanding of demand generation, growth and acquisition marketing, field marketing, and program marketing.
• Ability to guide service positioning, content strategy, and launch and adoption initiatives.
• Ability to leverage digital tools, including Salesforce, to support marketing efficiency and growth.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with organizational growth objectives and long-term business priorities.
• Integrate brand and revenue marketing into a cohesive go-to-market strategy.
• Partner with executive and business leaders to identify growth opportunities, market trends, and competitive positioning strategies.
• Establish annual marketing priorities, budgets, performance metrics, and resource allocation plans.
• Strengthen M3’s brand, reputation, and visibility through events, communications, and creative initiatives across offices and companywide.
• Lead the development, execution, and measurement of growth and acquisition marketing, field marketing, and program marketing initiatives that generate demand and support revenue growth.
• Leverage digital tools, including Salesforce, to improve marketing efficiency and support growth.
• Partner with product line and sales leaders to develop service positioning, content strategies, and launch and adoption plans for services and strategic initiatives.
• Equip revenue-generating teams with content and programs that support effective sales conversations and execution.
• Recruit, coach, develop, and retain a high-performing marketing team.
• Foster innovation, accountability, collaboration, and continuous improvement across the marketing function.
• Measure marketing impact through brand awareness, pipeline contribution, revenue growth, product adoption, marketing ROI, client engagement, operational efficiency, and team performance.

Skills

Strategic marketing leadership

Integrated marketing

Cross-functional collaboration

Executive stakeholder management

Budgeting & resource planning

Data-driven decision making

Growth and acquisition marketing

Team leadership & development

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Job description

M3 Insurance is seeking a strategic Vice President of Marketing to lead an integrated marketing strategy that strengthens the brand, accelerates growth, and equips revenue teams for success. This role partners with executives and sales leaders to align marketing with growth priorities and oversee corporate, revenue, product marketing and sales enablement.

The leader will recruit, develop, and retain a high-performing team, foster innovation and accountability, and measure impact across brand,