Remote Staff Software Engineer: App Promotion & Ads

Ladders; United States; Remote; USD 189,000 - 390,000; Full time

Benefits offered by this job

Hybrid work model

Equity and inclusion

Culture of belonging

Job summary

Ladders is seeking a Staff Software Engineer, App Promotion to lead a high-impact engineering function focused on advertiser-facing campaign creation and optimization for app promotion initiatives.

You will partner with ML, Ads Quality, Measurement and Reporting teams to improve serving, modeling, attribution, and reporting accuracy, while providing strong technical leadership across architecture and team development.

Qualifications

• Bachelor's degree in Computer Science or a related field or equivalent experience.
• Several years of engineering management experience with full stack and/or mobile teams.
• Experience in performance, growth, or ads engineering, particularly with app install or engagement.
• Proven ability to lead complex, cross-functional projects involving multiple teams.
• Strong technical judgment in architecture, data quality, and measurement.
• Excellent communication skills for both technical and non-technical audiences.
• Commitment to building inclusive teams and promoting belonging.

Responsibilities

• Lead the engineering team for app promotion and app install optimization from beta to GA.
• Define and refine the advertiser experience in Ads Manager for campaign creation and optimization.
• Ensure robust serving and modeling for app promotion campaigns through collaboration with Ads Quality and ML teams.
• Close attribution gaps and ensure accurate reporting in partnership with Measurement and Reporting teams.
• Establish strong engineering practices including design reviews and incident response.
• Hire, coach, and develop a diverse engineering team, fostering a culture of inclusion and operational excellence.

Skills

Engineering management

Full stack/mobile teams

Ads/growth engineering

Cross-functional leadership

Communication excellence

Education

Bachelor's degree in Computer Science or related field

Job description

Ladders is seeking a Staff Software Engineer, App Promotion to lead a high-impact engineering function focused on advertiser-facing campaign creation and optimization for app promotion initiatives.

You will partner with ML, Ads Quality, Measurement and Reporting teams to improve serving, modeling, attribution, and reporting accuracy, while providing strong technical leadership across architecture and team development.