Remote Social Media Manager Needed at First American Title First American Title

Digitaltidewave; United States; Remote; USD 82,000 - 111,000; Full time

Job summary

A dynamic and innovative company is seeking a Social Media Manager to lead brand awareness initiatives and engage with a diverse audience across social media platforms. You will develop and execute strategic campaigns, manage content creation, and analyze social media metrics. This remote role requires a passionate individual with a strong background in B2B social media marketing and a commitment to elevating brand reputation.

Qualifications

• 3+ years of experience in B2B social media marketing.
• Expertise in managing social media platforms and engaging content strategies.
• Strong ability to analyze data for actionable insights.

Responsibilities

• Develop and implement social media campaigns to enhance brand presence.
• Oversee content creation and manage social media platforms.
• Analyze engagement data and optimize strategies based on insights.

Skills

B2B social media experience

Writing

Editing

Creative thinking

Analytical mindset

Tools

Sprout Social

Hootsuite

Meta Business Suite

Job description

Job role:Social Media Manager

Company name:First American Title

Location:Remote, USA

Salary: $82,925.00 – $110,525.00 Annually

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About the Job:As a member of First American’s family of companies, National Commercial Services provides single-point service for simple to multi-property/multi-state national commercial real estate transactions. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential.

Responsibilities in this Role

In this new role, the Social Media Manager will build and nurture the Direct Title Group’s brand community as part of the enterprise marketing strategy. Responsibilities include strategy development, campaign planning, content development, project management, community engagement, employee advocacy, best practices training and analytics. This role involves collaborating across teams and with leaders at all levels of the organization to understand the social media landscape and facilitate content contributions from subject matter experts.

Responsibilities in this Role

Campaign Planning and Execution

• Bring brand positioning to life through social: Execute social marketing framework for enterprise campaigns and initiatives.
• Understand local market objectives and priorities to customize for local usage and optimization.
• Develop, execute, and manage separate paid and organic growth strategies aligned with brand objectives across multiple social media channels.
• Brainstorm and develop campaigns from the ground up in collaboration with division leadership.
• Own and maintain content calendars, manage approvals, and integrate campaigns across SEO, email, web, PR, and cross-division initiatives.

Social Content Development

• Create and curate content tailored for enterprise, divisional, and employee-level distribution, including short-form and long-form video content.
• Ensure content aligns with audience, platform, and campaign goals.
• Use brand voice and A/B testing to develop effective content.
• Partner with internal creative teams to produce visuals for social.
• Build toolkits and templates to help teams efficiently execute platform-specific strategies.
• Continuously innovate based on evolving platform capabilities.
• Experience in managing and amplifying blog and podcast content on social is a plus.

Community Management

• Manage divisional social channels: LinkedIn, Facebook, Instagram, and YouTube.
• Monitor daily discussions, respond to inquiries, and maintain a responsive and reputable online presence.
• Track engagement metrics and improve channel experiences.
• Serve as the SME for social channels and employee advocacy platforms.

Social Media Reporting

• Analyze engagement data and content performance using analytics tools.
• Deliver regular insights and recommendations (weekly, monthly, quarterly).
• Optimize strategy through data storytelling, highlighting trends, audience behavior, and content resonance.

Best Practices and Training

• Share and train others on social marketing best practices.
• Partner with group marketing leadership to deliver training on social execution, employee advocacy, and brand protection.
• Elevate the brand through strong reputation management and social leadership across the division.

Required Qualifications/Experience

• 3+ years of B2B social media experience in marketing, communications, or related fields, preferably within finance, title, or institutional industries.
• 2+ years with social media platforms and tech stacks (e.g., Sprout Social, Hootsuite, Meta Business Suite, employee advocacy tools).
• Proven ability to develop and implement video-first strategies that drive engagement.
• Strong writing, editing, and creative thinking skills—writing samples may be requested.
• Experience in both employee advocacy and brand reputation management, including training teams and protecting brand voice.
• Familiarity with social promotion of podcasts and blog content.
• Strong grasp of platform best practices for LinkedIn, Facebook, Instagram, and YouTube.
• Analytical mindset: capable of transforming social data into actionable strategy.
• Thrives in mid-to-large corporate environments, with the interpersonal skills to manage cross-functional collaboration and internal alignment.
• Excellent organization, communication, and multi-tasking skills in a fast-paced environment.
• Confidence, sound judgment and adaptability in evolving business and social landscapes.

Compensations and Benefits

N/A

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