Remote Social Media Manager Needed at Coinbase Coinbase

Digitaltidewave; United States; Remote; USD 162,000 - 190,000; Full time

Job summary

An innovative firm is seeking a dynamic Social Media Manager to enhance its online presence across various platforms. This role involves crafting strategies that engage a global audience and amplify the brand's voice in the evolving landscape of crypto and financial freedom. The ideal candidate will possess a blend of creativity and strategic thinking, with a proven track record in managing impactful social campaigns. Join a forward-thinking team where your skills will contribute to shaping conversations around the future of finance and technology. If you're passionate about social media and the crypto world, this opportunity is perfect for you.

Qualifications

• 8+ years experience as Social Media Manager with a strong portfolio.
• Proficiency in social media management and analytics tools.

Responsibilities

• Create engaging content for social media platforms.
• Monitor and engage with the audience in real-time.
• Measure and report on social marketing performance.

Skills

Social Media Management

Content Creation

Project Management

Communication Skills

Trend Analysis

Tools

Sprinklr

Brandwatch

Google Analytics

Facebook Insights

Job description

Job Role: Social Media Manager

Company Name: Coinbase

Location: Remote, USA

Salary: $162,000 – $190,000 Annually

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About the Job

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging on-chain platform — and with it, the future global financial system.

The Social Media team is looking for a creative and results-driven Social Media Manager to lead Coinbase’s online presence across multiple social platforms. We seek someone responsible for crafting and executing strategies that engage Coinbase’s global audience, amplify our brand voice, and foster meaningful conversations about crypto, Web3, and financial freedom.

Ideal candidates can balance the need to move fast while thinking strategically, drive social campaigns forward in any situation, excel in project management, and have a track record of culturally relevant campaigns that gain media attention and drive engagement through social media. The right individual will bring ambition, judgment, creativity, flexibility, and critical thinking — all with a passion for building the Coinbase social brand and advancing crypto’s goal of updating the financial system.

Responsibilities

• Create high-quality, engaging content tailored to social media platforms including X, Instagram, TikTok, LinkedIn, and YouTube.
• Identify emerging trends in social media content creation, stay ahead of cultural trends in the crypto community, and deploy impactful proactive content on Coinbase’s social channels.
• Monitor, respond, and engage with our audience in real-time, fostering trust and loyalty within the crypto community.
• Develop and maintain a content calendar: create posts, obtain approvals, schedule, and monitor performance.
• Collaborate with marketing, communications, and other teams to coordinate social media efforts with broader campaigns and ensure consistency.
• Measure and report on the performance of social marketing initiatives; share recommendations to optimize social performance.
• Handle operational social media tasks, including onboarding vendors, quarterly audits, and new account creations.

Required Qualities and Experience

• 8+ years proven experience as a Social Media Manager or similar role, with a strong portfolio of successful campaigns.
• Proficiency in social media management tools (e.g., Sprinklr, Brandwatch) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Comfortable writing short-form content for a crypto audience.
• Strong executive presence and ability to communicate effectively upwards.
• Powerful storyteller: written, verbal, and visual communication skills.
• Demonstrated success in creating social campaigns that acquire new audiences and deepen engagement.
• Outstanding project management skills.
• Ability to quickly understand technical topics.
• Self-starter with a proactive attitude and readiness to execute tasks.
• Ability to collaborate effectively across multiple teams.

Additional Qualities

• Experience working on crypto products and strong knowledge of crypto.
• Experience writing for executives and spokespeople.

NB: Each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase’s roles before applying.

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