Remote Social Content Strategist — Reddit & YouTube

Purdue University; United States; Remote; USD 60,000 - 65,000; Full time

Job summary

Purdue Global is seeking a proactive, detailed storyteller to manage the university’s digital content on Reddit and YouTube. The Digital Content Specialist will serve as the lead voice on these platforms, managing campaigns, engaging with communities, and conducting social listening and reporting.

This remote role collaborates with internal teams and requires 3+ years in social media management, strong writing, and the ability to juggle multiple projects while maintaining Purdue Global’s voice.

Qualifications

• Bachelor’s degree required.
• 3 years related experience in social media management or production.
• Background in higher education or digital marketing preferred.
• Demonstrated experience in community management, social engagement, or content strategy.

Responsibilities

• Manage Reddit and YouTube content, campaigns and community engagement.
• Draft posts and schedule content aligned to brand tone.
• Track KPIs like engagement and traffic, reporting monthly insights.
• Collaborate with SEO/content teams on platform-specific formats.
• Monitor trends and advise on new content opportunities.

Skills

Social media strategy

Community engagement

Content writing

Analytics & reporting

Project management

Education

Bachelor's degree

Tools

MS Word

MS Excel

PowerPoint

Gmail/Google Meet

Job description

Purdue Global is seeking a proactive, detailed storyteller to manage the university’s digital content on Reddit and YouTube. The Digital Content Specialist will serve as the lead voice on these platforms, managing campaigns, engaging with communities, and conducting social listening and reporting.

This remote role collaborates with internal teams and requires 3+ years in social media management, strong writing, and the ability to juggle multiple projects while maintaining Purdue Global’s voice.