Remote SEO & Growth Strategy Lead

Blacksmith Agency LLC; North Carolina; On-site; USD 90,000 - 140,000; Full time

Job summary

Blacksmith Agency LLC is seeking a senior SEO Account Strategist to own strategy, performance, and leadership across paid search, paid social, SEO, and conversion optimization. The role blends strategic direction with hands-on execution in a hybrid, senior capacity, joining sales discussions to shape scope and drive measurable client outcomes.

You will own performance roadmaps, oversee internal and external specialists, and ensure campaigns deliver value.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and paid media optimization.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Google Ads

GA4

Keyword research

Paid media optimization

Analytical skills

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency LLC is seeking a senior SEO Account Strategist to own strategy, performance, and leadership across paid search, paid social, SEO, and conversion optimization. The role blends strategic direction with hands-on execution in a hybrid, senior capacity, joining sales discussions to shape scope and drive measurable client outcomes.

You will own performance roadmaps, oversee internal and external specialists, and ensure campaigns deliver value.