Senior SEO & Growth Lead (Remote)

Blacksmith Agency LLC; Detroit (MI); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is building out its marketing division and seeks an experienced SEO Specialist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization for a growing portfolio of clients.

This is a hybrid strategic and operational role: you join sales calls to shape scope, oversee specialists, build growth roadmaps and ensure campaigns deliver measurable outcomes.

Qualifications

• 4+ years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Search Console and optimization tools.
• Ability to articulate strategic recommendations to clients and account executives.
• Proven ability to lead execution teams and ensure deliverable quality.
• Strong analytical skills and fast issue diagnosis.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Analytics

Communication

Tools

Google Ads

GA4

Search Console

Keyword tools

Job description

Blacksmith Agency is building out its marketing division and seeks an experienced SEO Specialist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization for a growing portfolio of clients.

This is a hybrid strategic and operational role: you join sales calls to shape scope, oversee specialists, build growth roadmaps and ensure campaigns deliver measurable outcomes.