Remote Senior Product Marketing Manager, GTM & Growth

Pearson; Frankfort (KY); Remote; USD 70,000 - 120,000; Full time

Job summary

Pearson is seeking an Advanced Specialist, Product Marketing to lead go-to-market strategies for top product portfolios in a remote-capable role in the United States. The role focuses on building growth programs, competitive marketing, and thought leadership to drive adoption and revenue across global markets.

You will partner with creative teams, develop buyer guides and comparable content, and ensure alignment with senior stakeholders while managing multiple cross-functional projects in a

Qualifications

• 8+ years of product marketing experience in a global organization, ideally supporting B2B, enterprise, SaaS, technology, learning, HR, or workforce solutions.
• Demonstrated experience in competitive marketing, including competitive intelligence and SEO, content strategy, and reputation defense.
• Proven experience developing and executing go-to-market plans from strategy through activation and measurement.
• Strong project leadership, ability to enter new areas quickly, and drive cross-functional alignment.

Responsibilities

• Serve as a strategic product marketing partner for assigned projects, translating complex offerings into clear narratives.
• Develop and execute go-to-market plans with defined objectives, audiences, deliverables, milestones, and measures of success.
• Conduct competitive and market analysis using buyer research and data sources.
• Create differentiated positioning, messaging, content, sales enablement, case studies, and assets.
• Partner with Digital teams on SEO, paid and organic activation, and campaign execution.
• Manage multiple projects and shifting priorities with transparency and follow-through.

Skills

Go-to-market

Competitive marketing

Strategic storytelling

Project leadership

Writing & content

Analytics & ROI

Cross-functional

B2B/SaaS marketing

Job description

Pearson is seeking an Advanced Specialist, Product Marketing to lead go-to-market strategies for top product portfolios in a remote-capable role in the United States. The role focuses on building growth programs, competitive marketing, and thought leadership to drive adoption and revenue across global markets.

You will partner with creative teams, develop buyer guides and comparable content, and ensure alignment with senior stakeholders while managing multiple cross-functional projects in a