Remote Senior Digital Strategy Lead — PPC, SEO & CRO

Blacksmith Agency LLC; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to build strategic recommendations for clients.
• Track record of overseeing execution teams and maintaining quality.
• Sharp analytical skills and fast issue diagnosis.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90-day, 6-month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multichannel strategy

Google Ads

GA4

Keyword research

Conversion optimization

Analytics

Client leadership

Tools

GA4

Google Ads

Google Search Console

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client