Remote Digital Marketing Manager - PPC, SEO & CRO Lead

Blacksmith Agency LLC; United States; A distancia; CAD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Descripción de la vacante

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure

Formación

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools.
• Ability to build and articulate strategic recommendations for clients and account executives.

Responsabilidades

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta and organic search.
• Audit PPC campaigns, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Conocimientos

PPC & SEO strategy

Multi-channel marketing

Client leadership

Analytics

Agency experience

Sales calls exposure

Real estate familiarity

AI SEO/CRO

Herramientas

Google Ads

GA4

Google Search Console

Keyword research tools

Descripción del empleo

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure