Remote Senior Digital Product Marketing Lead

BioSpace; Rockville (MD); On-site; USD 87,000 - 110,000; Full time

Job summary

USP is seeking a Senior Digital Product Marketing Specialist to drive digital programs for our USP–NF subscriptions. You will own lifecycle email marketing, campaigns, and product messaging, translating complex regulatory content into engaging narratives for pharmaceutical professionals worldwide.

The role requires hands-on Marketo experience, data-driven decision making, and the ability to collaborate with Product Management and Customer Success to align messaging and timing across channels.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 4+ years of digital marketing, product marketing, or email marketing in a B2B or subscription context.
• Hands-on experience owning lifecycle email programs end-to-end, including nurture flows, product announcements, and renewal journeys.
• Proficiency with marketing automation platforms (e.g., Marketo), including list segmentation, dynamic content, and journey building.
• Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations (e.g., Salesforce + Marketo).
• Demonstrated experience marketing a subscription or renewable product — including renewal campaigns, retention motions, and lifecycle analytics.
• Ability to translate complex technical or regulatory topics into clear, benefit-oriented marketing narratives.
• Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries.
• Experience with genAI tools like Claude, ChatGPT, Microsoft CoPilot, etc., for workflow improvements and automation.

Responsibilities

• Own end-to-end email marketing and lifecycle programs for USP–NF — nurture flows, product announcements, release-cycle communications, renewal journeys, and monthly newsletters.
• Build and optimize automated nurture journeys, segmentation strategies, and scoring models within Marketo.
• Plan and execute digital marketing campaigns supporting the full USP–NF customer lifecycle — acquisition, activation, retention, and renewal.
• Draft compelling content for email campaigns, newsletters, landing pages, and social media.
• Plan, execute, and optimize paid media campaigns for USP–NF — budgeting, direction, and agency coordination.

Skills

Lifecycle email marketing

Digital marketing

B2B marketing

Content creation

Campaign analytics

Education

Bachelor’s degree in marketing or related field

Tools

Marketo

Salesforce

Job description

USP is seeking a Senior Digital Product Marketing Specialist to drive digital programs for our USP–NF subscriptions. You will own lifecycle email marketing, campaigns, and product messaging, translating complex regulatory content into engaging narratives for pharmaceutical professionals worldwide.

The role requires hands-on Marketo experience, data-driven decision making, and the ability to collaborate with Product Management and Customer Success to align messaging and timing across channels.