Remote Senior Digital Marketing Strategist — PPC/SEO

Blacksmith Agency LLC; Miami (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing roster of PPC and SEO clients. As Digital Marketing Strategist, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

You will join sales calls, oversee internal and external specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes. This senior role blends analytics, communication and execution oversight.

Qualifications

• 4–7 years in PPC, SEO, or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Ability to present strategic recommendations to clients and executives.
• Proven track record overseeing execution teams and QA.

Responsibilities

• Lead strategy for PPC and SEO across clients.
• Join sales calls to validate scope and influence deals.
• Create 90-day, 6-month, and annual growth roadmaps.
• Oversee KPI tracking, attribution, and analytics accuracy.
• Deliver monthly and quarterly performance summaries.
• Coordinate with marketing project manager.

Skills

PPC

SEO

Multi-channel strategy

Analytics

Client-facing

GA4

Google Ads

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing roster of PPC and SEO clients. As Digital Marketing Strategist, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

You will join sales calls, oversee internal and external specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes. This senior role blends analytics, communication and execution oversight.