Remote Publicist — Growth & Impact PR Leader

Publicity For Good LLC; United States; Remote; USD 60,000 - 100,000; Full time

Benefits offered by this job

Learning opportunities

Performance reviews

Career advancement plan

Remote-friendly culture

Job summary

Publicity For Good LLC is a Nashville-based PR firm seeking a Publicist to manage client campaigns, develop media strategies, and maintain regular contact with clients and media contacts. The role spans national, regional, podcast, radio, and TV outlets, with a focus on driving visibility and growth.

You will generate new business leads weekly and contribute to closed sales monthly through prospecting, referrals, and growth within current accounts.

Qualifications

• Proven experience or education in public relations or a related communications field
• Excellent written and verbal communication skills
• Comfortable prospecting, leading discovery conversations, and asking for the business; prior sales exposure is a plus but not required
• Proficient in Google Suite, Gmail, media monitoring tools, and CRM software
• Strong organizational and time management abilities with capacity to manage multiple accounts (5-10+), priorities, and deadlines
• Creative and strategic thinker with a proactive mindset
• Comfortable working in a fast-paced, remote-first team environment
• Personable and professional in client, prospect, and media interactions
• High level of self-accountability and commitment to delivering results

Responsibilities

• Develop and execute strategic PR plans tailored to each client, serving as the primary point of contact
• Conduct media research, build and update targeted media lists, and monitor news trends for timely client angles
• Secure, filter, and respond to media opportunities; schedule and coordinate interviews and handle all logistics
• Follow up with media contacts to confirm placements and coverage timelines, and track coverage through Google Alerts and media trackers
• Facilitate writing projects with the team in alignment with client goals and deliverables
• Provide daily (Monday to Friday) client updates and prepare weekly and monthly reports
• Generate qualified new business leads every week through outreach, networking, referrals, events, and social channels, and keep them current in the CRM
• Conduct discovery calls, present PFG services, and participate in closing conversations with sales team
• Identify and pursue upsell, renewal, and cross-sell opportunities within assigned accounts, and request referrals and testimonials from satisfied clients
• Report weekly on lead gen activity and monthly on sales results, including meetings booked, proposals sent, and deals closed

Skills

Public relations

Sales

Communication

Organization

Remote work

Prospecting

CRM

Google Suite

Media monitoring tools

Tools

Google Suite

Gmail

CRM software

Job description

Publicity For Good LLC is a Nashville-based PR firm seeking a Publicist to manage client campaigns, develop media strategies, and maintain regular contact with clients and media contacts. The role spans national, regional, podcast, radio, and TV outlets, with a focus on driving visibility and growth.

You will generate new business leads weekly and contribute to closed sales monthly through prospecting, referrals, and growth within current accounts.