Remote Programmatic Advertising Specialist for Nonprofits

TrueSense Marketing; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

TrueSense Marketing is seeking a Programmatic Advertising Coordinator for nonprofit clients to design, traffick, and optimize digital campaigns across display, video, native, audio, and CTV. This role emphasizes collaboration with fundraising professionals and a data-driven approach to maximize impact.

Ideal candidates have 1–3 years of hands-on programmatic experience, familiarity with Basis or Illumin DSPs, and strong Excel skills.

Qualifications

• 1–3 years of experience planning, building, and executing programmatic campaigns (display, native, video, audio, and/or CTV).
• Hands-on experience in a demand-side platform such as Basis or Illumin; platform or subject matter certifications are a plus.
• Familiarity with cross-channel optimization, including paid search and paid social.
• Familiarity with nonprofit fundraising marketing efforts is a plus.
• Proficient in all Microsoft Office programs, especially Excel.
• Strong attention to detail.
• Relevant coursework or higher education related to marketing, communications, and/or technology.

Responsibilities

• Builds, QCs and executes programmatic advertising campaigns across display, native, video, audio, CTV, and other emerging digital ad types using Basis, Illumin, and other programmatic platforms as needed.
• Serves as a subject matter expert for display, native, audio, video, and CTV channels and as the main programmatic contact for strategy and account teams within assigned vertical(s).
• Monitors and manages active campaigns to find opportunities for optimization and ensure campaigns launch on time and perform to plan.
• Collaborates with internal teams to make recommendations and provide insights for campaign planning related to ad format, inventory, budget, audience, and schedule.
• Attends all campaign launch meetings to contribute insights into the programmatic elements of the effort.
• Collaborates with the Performance Marketing team on campaign spends, budgets, and pacing.
• Develops detailed performance reports and insights using in-platform data.
• Works with digital operations team to successfully and efficiently onboard new clients.
• Participates in internal training opportunities to educate internal teams on programmatic advertising best practices. Assists with writing and updating standard operating procedures and other documentation.
• Works together across teams to navigate changes in agency structure, emerging technologies, and changing roles with kinship and courage.
• Responsibly executes campaigns while maintaining account security and client privacy.

Skills

Programmatic advertising

Basis / Illumin

Cross-channel optimization

Nonprofit marketing

Excel

Attention to detail

Team collaboration

Education

Marketing/Communications coursework

Tools

Basis DSP

Illumin

Job description

TrueSense Marketing is seeking a Programmatic Advertising Coordinator for nonprofit clients to design, traffick, and optimize digital campaigns across display, video, native, audio, and CTV. This role emphasizes collaboration with fundraising professionals and a data-driven approach to maximize impact.

Ideal candidates have 1–3 years of hands-on programmatic experience, familiarity with Basis or Illumin DSPs, and strong Excel skills.