Remote Product Marketing Manager – SaaS/Regulated

Metrc LLC; Lakeland (FL); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Metrc is seeking a Product Marketing Manager to bridge product, sales, and customers, owning messaging, positioning, and go-to-market strategy for Metrc’s solutions and services. You will serve as a SME on market, buyers, and users, driving adoption and ensuring alignment across teams.

The role requires 4+ years in product marketing, strong leadership, storytelling, and data-driven decision making, with experience in SaaS or regulated environments. Travel up to 30-50% is possible.

Qualifications

• 4+ years of product marketing experience, preferably in SaaS, GovTech, or regulated industries.
• Strong leadership skills: effectively lead and interact with staff, cross-functional teams and third parties.
• Proven track record of launching products and driving adoption.
• Strong storytelling and clear written and verbal communication.
• Metrics oriented: sets goals, manages projects and analyzes results.
• Ability to translate technical information into customer-facing content and messaging.
• Analytical mindset with data-driven decision making.
• Proficient in Microsoft Office.
• Familiar with marketing automation tools and business intelligence tools.
• Familiar with B2G or B2B SaaS environments preferred.

Responsibilities

• Collaborate with product management, sales, customer success, marketing, support, and regulatory teams to align on priorities and ensure consistent messaging.
• Conduct market research, customer interviews, and competitive analysis to identify buyer needs and inform strategy.
• Develop differentiated product positioning and messaging for regulators, operators, and stakeholders.
• Support go-to-market planning and lead execution for launches, feature releases, and market expansions.
• Write and socialize marketing plan, sales enablement plan, and solution playbook.
• Provide market and buyer insights to drive campaign strategies including demand creation.
• Partner with marketing to create content across channels that drives awareness and adoption.
• Develop customer references, testimonials, and case studies for external and internal use.
• Act as a primary thought leader for the products, including speaking engagements and written works.
• Support sales channels via enablement; collaborate with enablement to equip sales with tools and training.
• Define and measure success metrics for product marketing initiatives and report on changes.

Skills

Product marketing

Leadership

Product launches

Storytelling

Analytics

Marketing automation

BI tools

MS Office

B2G/B2B SaaS

Education

Bachelor’s degree in business or marketing

Tools

Marketing automation tools

Business intelligence tools

Job description

Metrc is seeking a Product Marketing Manager to bridge product, sales, and customers, owning messaging, positioning, and go-to-market strategy for Metrc’s solutions and services. You will serve as a SME on market, buyers, and users, driving adoption and ensuring alignment across teams.

The role requires 4+ years in product marketing, strong leadership, storytelling, and data-driven decision making, with experience in SaaS or regulated environments. Travel up to 30-50% is possible.