Product Marketing Manager, Cannabis RegTech (Remote)

TEORE, LLC; Lakeland (FL); Hybrid; USD 95,000 - 130,000; Full time

Job summary

Metrc is seeking a Product Marketing Manager to own messaging, positioning, and GTM strategies for regulatory software and services. You will bridge product, sales, and customers while shaping product strategy for regulators, operators, and stakeholders.

This role requires cross-functional leadership, data-driven decision making, and the ability to translate complex topics into compelling customer content. You will drive launches, campaigns, and enablement materials, measuring impact for

Qualifications

• 4+ years of product marketing experience in SaaS, GovTech, or regulated industries.
• Bachelor’s degree in business or marketing.
• Strong leadership and cross-functional collaboration.
• Proven track record launching products and driving adoption.
• Clear written and verbal communication; able to simplify complex topics.
• Analytical mindset with data-driven decision making.
• Experience with marketing automation tools and BI.
• Familiar with B2G or B2B SaaS environments preferred.

Responsibilities

• Collaborate with product management, sales, customer success, marketing, support, and regulatory teams to align priorities and messaging; define market opportunities.
• Conduct market research, customer interviews, and competitive analysis to gather data on target personas and buying processes.
• Develop differentiated product positioning and messaging for regulators, operators, and stakeholders.
• Support go-to-market planning and lead execution for new product launches, feature releases, and market expansions.
• Write and socialize marketing plans, sales enablement plans, and solution playbooks.
• Provide market and buyer insights to drive campaigns and demand creation.
• Partner with marketing to create content across web, email, events, and thought leadership.
• Develop customer references and case studies; assist customer marketing functions.

Skills

Leadership

Storytelling

Communication

Analytics

Tech to content translation

Microsoft Office

Marketing automation

BI tools

B2G/B2B SaaS experience

Education

Bachelor’s degree in business or marketing

Tools

Microsoft Office

Marketing automation tools

Business intelligence tools

Job description

Metrc is seeking a Product Marketing Manager to own messaging, positioning, and GTM strategies for regulatory software and services. You will bridge product, sales, and customers while shaping product strategy for regulators, operators, and stakeholders.

This role requires cross-functional leadership, data-driven decision making, and the ability to translate complex topics into compelling customer content. You will drive launches, campaigns, and enablement materials, measuring impact for