Remote Product Marketing Manager

WCG Clinical, Inc.; Washington (District of Columbia); On-site; USD 66,000 - 102,000; Full time

Job summary

WCG is seeking a Product Marketing Manager to drive go-to-market messaging, coordinate product launches, and enable sales teams for priority solutions. This remote, US-based role partners with Go-to-Market, Sales Enablement, and Demand Generation to ensure campaigns reflect core product priorities.

The role emphasizes execution excellence and strong product marketing fundamentals, with 4–7 years in related roles and a preferred background in healthcare technology or life sciences.

Qualifications

• Bachelor’s degree required in marketing, business administration, communication, or related field.
• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.

Responsibilities

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.
• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives.
• Assist with analysis of funnel performance, win/loss insights, and competitive trends.

Skills

Cross-functional collaboration

Communication

Analytical skills

Influence senior sales leaders

Facilitation skills

Organizational skills

Attention to detail

Healthcare knowledge

Education

Bachelor’s degree in marketing, business administration, communication, or related field

Graduate degree

Job description

WCG is seeking a Product Marketing Manager to drive go-to-market messaging, coordinate product launches, and enable sales teams for priority solutions. This remote, US-based role partners with Go-to-Market, Sales Enablement, and Demand Generation to ensure campaigns reflect core product priorities.

The role emphasizes execution excellence and strong product marketing fundamentals, with 4–7 years in related roles and a preferred background in healthcare technology or life sciences.