Product Marketing Manager

WCG; United States; On-site; USD 66,000 - 102,000; Full time

Benefits offered by this job

Health and financial protection

Tuition reimbursement

Paid holidays

Job summary

WCG is seeking a Product Marketing Manager to drive go-to-market execution for priority solutions. You will craft messaging, coordinate launches, and enable sales teams across Go-to-Market, Sales Enablement, and Demand Generation.

Collaborate with Product, Sales, and Marketing to ensure compelling narratives, analyze funnel performance, and support campaigns. Bachelor’s degree required; Pragmatic Marketing Certification desirable; 4-7 years in Product Marketing or related roles in B2B settings,

Qualifications

• Bachelor’s degree in marketing, business administration, communication, or related field required.
• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.

Responsibilities

• Product & Market Support: Develop market definitions, buyer personas, and messaging frameworks.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Go-to-Market & Enablement Support: Assist product launches, create sales tools and training materials, support campaigns and thought leadership.

Skills

Cross-functional collaboration

Analytical skills

Communication

Influence senior sales leaders

B2B sales awareness

Project management

Education

Bachelor’s degree in marketing, business administration, or related field

Graduate degree preferred

Tools

Pragmatic Marketing Certification

Job description

Travel Requirements

0% - 5%

WCG delivers transformational solutions that accelerate clinical research and advance human health. We serve the experts, innovators, and pathfinders on the frontlines of science and medicine—empowering them to develop breakthrough therapies while ensuring the risks of progress never outweigh the value of human life. Together, we stimulate growth, maximize efficiency, and shape the future of clinical trials.

Why WCG

At WCG, we invest in our people because you are the driving force behind our mission. When you grow, our impact grows. When you thrive, research accelerates. We empower you to build a meaningful career while advancing the work that improves lives.

What We Offer

• Comprehensive health and financial protection – Medical, dental, vision, life and disability insurance, 401(k) with company match, and flexible spending accounts
• Resources that support your whole life – Employee assistance programs and work/life balance tools
• Investment in your growth – Referral bonuses, tuition reimbursement, on-the-job training, certification assistance, and continuing education support
• Time to recharge – Paid holidays, vacation, and sick time
• Pathways forward – Career development opportunities across One WCG

We practice transparency in everything we do, including compensation. The salary range for this position reflects our commitment to fair, competitive pay based on your qualifications, experience, skills, education, and location. Together, we'll find the right fit for your expertise and our shared mission.

Job Summary

The Product Marketing Manager supports go-to-market execution through messaging development, launch coordination, and sales enablement collaboration.

This role works closely with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are clearly represented in campaigns, training, and thought leadership.

The Manager focuses on execution excellence while building strong product marketing fundamentals.

Essential Duties/Responsibilities

Product & Market Support

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.

Go-to-Market & Enablement Support

• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.

Cross-Functional Collaboration

• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives.
• Assist with analysis of funnel performance, win/loss insights, and competitive trends.
• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.

Education Requirements

• Bachelor’s degree in marketing, business administration, communication, or related field required. Graduate degree preferred.

Certifications/License/Registration Requirements

• Pragmatic Marketing Certification desirable

Qualifications/Experience

• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.
• Strong organizational skills and attention to detail.
• Strong analytical skills, including experience with white space analysis and account planning.
• Strong facilitation skills.

SUPERVISORY RESPONSIBILITIES

None

Travel Requirements

0% - 5%

5% - 10%

10% - 20%

20% - 50%

>50%

Pay Range

USD $65,700.00 - USD $102,000.00 /Yr.

EEOC Statement

WCG is proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment based on merit and without regard to race, color, national origin or ancestry, religion or creed, sex, sexual orientation, gender expression, gender identity, age, marital status, pregnancy, family or parental status, disability, genetic information, citizenship, veteran status, or any other legally recognized basis or status protected by federal, state, or local law. WCG complies with the Vietnam Era Veterans' Readjustment Act and Section 503 of the Rehabilitation Act. We promote a "One WCG" culture where all are welcome, respected, valued, and empowered to make a difference every day to advance clinical research.