Remote PPC Optimization Specialist

HireLATAM; United States; Remote; USD 33,000 - 39,000; Full time

Job summary

HireLatam is seeking an elite Remote PPC Optimization Specialist to manage and optimize Google Ads campaigns tailored for self-storage facilities, driving online rentals and maximizing ROAS. This full-time, work-from-home role requires 4–5 years of hands-on Google Ads experience, advanced spreadsheet skills (VLOOKUP, INDEX/MATCH, Pivot Tables), and flawless English for US team collaboration.

MT overlap and a quiet home workspace are required.

Qualifications

• 4–5 years of hands-on Google Ads experience.
• Advanced skills in Google Sheets or Excel (VLOOKUP, SUMIFS, INDEX/MATCH, Pivot Tables).
• Strong quantitative mindset with attention to detail.
• Excellent English for collaboration with US team leads.

Responsibilities

• Builds, manages, and optimizes Google Ads campaigns tailored for self-storage operators.
• Conducts keyword research, negative keyword auditing, competitor analysis, and A/B testing.
• Monitors daily performance, adjusting bids, budgets, and targeting to meet ROAS, CPC, and rental goals.
• Stays current on PPC best practices and Google Ads updates.

Skills

PPC Experience

Spreadsheet Proficiency

Analytical Mindset

Fluent English Communication

Schedule Alignment

Remote Workspace Infrastructure

Tools

Google Ads

GTM

GA4

Job description

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next independent contracting opportunity.

Job Title: Remote PPC Optimization Specialist (100% Work From Home)

Location: Remote from Latin America

Position Type: Full-time

Salary: $3,000 - 3,500 USD/month depending on experience

Schedule: Monday – Friday, aligned with US Mountain Time / MT business hours, with flexible scheduling options

Job Overview

Our Client is a fast-growing digital marketing agency specializing exclusively in the self-storage industry across the United States, Canada, and international markets. Operating with a commitment to clear data, radical transparency, and return-on-investment (ROI) optimization, our client takes the guesswork out of digital marketing for self-storage facility operators. Built on a collaborative, results-oriented, and data-driven culture, our client provides a dynamic remote environment where paid search execution directly drives high-quality online leads and facility rentals.

The Role

Our Client is looking for an elite, experienced, detail-oriented and data-driven PPC Optimization Specialist to join our digital marketing team. In this role, you’ll be managing and optimizing Google Ads campaigns specifically tailored for self-storage facilities, helping them increase visibility, drive online rentals, and maximize return on ad spend.

Key Responsibilities

Google Ads Campaign Management & Optimization

• Builds, manages, and optimizes Google Ads campaigns (focusing on Search campaigns with tactical deployment of Performance Max) tailored for self-storage operators.
• Conducts continuous keyword research, negative keyword auditing, competitor analysis, and ad creative A/B testing to drive CTR and conversion rates.
• Monitors daily campaign performance metrics, adjusting bids, budgets, and targeting strategies to achieve target ROAS, cost-per-click (CPC), and cost-per-rental goals.
• Stays current on PPC industry best practices, algorithmic shifts, and updates within the Google Ads ecosystem.

Data Analysis, Spreadsheet Modeling & Reporting

• Analyzes campaign performance data in Google Sheets and Microsoft Excel using formulas (such as VLOOKUP, IF, SUMIFS, INDEX/MATCH, and Pivot Tables).
• Generates clear, data-backed insights and reports to support marketing managers during strategic client performance reviews.
• Identifies trends, performance gaps, and expansion opportunities across assigned client accounts.

Qualifications, Skills and Key Competencies

Required Qualifications

• PPC Experience: 4-5 years of hands-on experience managing Google Ads campaigns
• Spreadsheet Proficiency: Advanced skills in Google Sheets or Microsoft Excel, including comfort manipulating data via VLOOKUP, SUMIFS, INDEX/MATCH, and Pivot Tables
• Analytical Mindset: Strong quantitative capabilities with an eye for detail and the ability to convert raw metrics into actionable strategy
• Fluent English Communication: Excellent written and spoken English skills to collaborate effectively with US team leads and synthesize campaign reports
• Schedule Alignment: Ability to work full-time hours overlapping substantially with US Mountain Time (MT) business schedules
• Remote Workspace Infrastructure: Quiet dedicated home workspace, updated computer setup, HD webcam, headset, and reliable high-speed primary internet

Preferred Qualifications

• Active Google Ads Certifications (Search, Measurement, or Display).
• Prior experience managing campaigns for self-storage facilities, local service businesses, or location-based accounts.
• Familiarity with tracking tools such as Google Tag Manager (GTM) and Google Analytics (GA4).
• Previous agency experience managing multi-account client portfolios.