Remote Performance Marketing Lead — PPC, SEO & CRO

Blacksmith Agency LLC; San Diego (CA); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console, and keyword research tools.
• Ability to build and articulate strategic recommendations for clients.
• Track record of leading execution teams and delivering quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Participate in sales calls to validate scope and pitch recommendations.
• Create 90 day, 6 month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Manage KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and coordinate priorities with the marketing PM.
• Present monthly and quarterly performance to clients.

Skills

PPC/SEO

Multi-channel

Google Ads

GA4

Keyword research

Analytics troubleshooting

Strategic recommendations

Tools

Google Ads

GA4

Google Search Console

Keyword tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure