Remote Performance & Affiliate Marketing Manager

Socket.dev; Draper (UT); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation + bonuses

Open PTO and paid company holidays

401k Employer match

Job summary

Socket.dev is seeking a Digital Performance Marketing Manager to lead paid media strategy and SEO, while overseeing affiliate and direct mail programs. You will guide external agencies, optimize campaigns, and ensure cohesive cross-channel performance.

The role emphasizes analytical decision-making, ROI improvement, and collaboration across Marketing, WebOps, and Product teams in a remote or hybrid setup from Draper, UT.

Qualifications

• 4–6 years in paid media management, SEM, and/or SEO roles.
• Proven expertise in Google Ads, paid social platforms, and SEO optimization.
• Experience managing budgets and pacing across multiple paid channels.

Responsibilities

• Lead paid media strategy across search, social, display, and programmatic channels.
• Direct external agency to plan, execute, and optimize campaigns.
• Oversee SEO briefs and SEM execution with Brand and Creative teams.
• Manage affiliate program (excluding ShopMy and LTK) and direct mail coordination.
• Monitor CPA, ROAS, LTV, and conversion metrics; provide actionable insights.
• Collaborate with WebOps, Lifecycle, Marketing, and Product teams to align funnel goals.

Skills

Paid media management

SEO

Google Ads

Analytics

Budget management

Cross-functional collaboration

Tools

GA4

Looker

Tableau

SEMrush

BrightEdge

Google Search Console

Affiliate platforms

Programmatic DSPs

Google Ads Manager

Job description

Socket.dev is seeking a Digital Performance Marketing Manager to lead paid media strategy and SEO, while overseeing affiliate and direct mail programs. You will guide external agencies, optimize campaigns, and ensure cohesive cross-channel performance.

The role emphasizes analytical decision-making, ROI improvement, and collaboration across Marketing, WebOps, and Product teams in a remote or hybrid setup from Draper, UT.