Remote Media Planner & Buyer — Growth & Impact

Cloud Theory; United States; Hybride; USD 53 000 - 63 000; Plein temps

Avantages offerts par ce poste

Medical, dental and vision plans

Mental health support

Flexible spending accounts

Fertility assistance

401(k) plan

Paid time off

Parental and caregiver leave

Employee assistance program

Résumé du poste

Cloud Theory, a remote-based employer, seeks a motivated Media Planner & Buyer to help craft multi-channel plans for client campaigns. You’ll translate briefs into actionable channel strategies and collaborate with Account Managers to justify decisions.

You’ll gain hands-on experience in budgeting, forecasting, pacing, and campaign optimization, with feedback from senior planners, while developing a strong foundation in digital media planning.

Qualifications

• Bachelor’s degree in marketing, communications, or related field, or equivalent experience preferred.
• Minimum two years in media planning, media buying, ad operations, or digital marketing; internship or agency coordinator experience counts.
• Comfort with budgets and spreadsheets, and a willingness to get confident with planning math: allocation, forecasting, pacing, and reconciliation.
• Exposure to digital media platforms such as search, social, or DSPs (DV360, The Trade Desk); hands-on experience is a plus, and we’ll teach the rest.

Responsabilités

• Build media plans for client campaigns, translating the brief into a channel strategy and budget framework, with guidance from senior planners.
• Support audience strategy by researching targeting approaches, data sources, and segmentation options based on client goals and budget.
• Recommend media mix across paid channels, learning to balance reach, frequency, cost efficiency, and client objectives.
• Create media plans, flowcharts, budgets, and decks that connect audience to channel to budget to KPI in a clear narrative.
• Handle planning math with growing independence, including budget allocation, forecasting, pacing, and reconciliation.
• Conduct research that informs planning decisions, including competitive landscape, audience data, platform capabilities, and market context, and turn it into clear recommendations.
• Partner with Account Managers in client conversations, presenting parts of the plan and building toward explaining the "why" behind channel decisions on your own.
• Support campaign execution and optimization, including insertion orders, trafficking, and reporting, so you see how your plans perform in market.
• Contribute to RFP responses as opportunities come up
• Stay sharp on the media landscape, including new platforms, shifting audience behavior, and pricing trends, and bring what you learn into planning decisions
• Take on more campaigns and greater ownership as your skills grow

Connaissances

Media planning

Budgeting

Digital marketing

Attention to detail

Communication

Formation

Bachelor's degree in marketing or related field

Equivalent experience

Outils

Bionic

Strata

ComScore

DV360

The Trade Desk

Description du poste

Cloud Theory, a remote-based employer, seeks a motivated Media Planner & Buyer to help craft multi-channel plans for client campaigns. You’ll translate briefs into actionable channel strategies and collaborate with Account Managers to justify decisions.

You’ll gain hands-on experience in budgeting, forecasting, pacing, and campaign optimization, with feedback from senior planners, while developing a strong foundation in digital media planning.