Remote Marketo Specialist - End-to-End Campaigns

Nortal; Oklahoma City (OK); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive USD salary

100% remote work with LATAM coworking

Birthday off

Job summary

Nortal is seeking a Marketo Specialist to own end-to-end Marketo campaigns, boosts data accuracy, and ensures alignment with SFDC. You will manage asset creation, audience segmentation, QA, and reporting in a fully remote, global team environment.

The role emphasizes working across channels (events, webinars, email, digital programs) and continuous process improvement with SLA-driven delivery.

Qualifications

• 4–5+ years of hands-on experience with Adobe Marketo Engage, managing end-to-end marketing campaign execution.
• 3+ years of experience building and managing Marketo programs, Smart Campaigns, Smart Lists, tokens, triggers, flows, and automation workflows.
• 3+ years of experience with Marketo–Salesforce (SFDC) integration, campaign synchronization, data validation, and troubleshooting.

Responsibilities

• Manage full ticket lifecycle from assignment to completion, ensuring SLA adherence (48h–5 business days depending on request type).
• Perform data preparation and hygiene (formatting, validation, removal of inconsistencies, and required field reconciliation).
• Build and execute Marketo programs by cloning templates, configuring tokens, and setting up smart campaigns.
• Create and configure assets (emails, landing pages, forms) and campaign logic (flows, triggers, wait steps, data updates).
• Execute audience segmentation using Smart Lists and suppression rules.
• Perform QA on all assets and configurations, including Marketo–SFDC synchronization validation.
• Troubleshoot discrepancies between Marketo and SFDC campaign data.
• Launch campaigns and generate performance reports (deliverability, opens, clicks).
• Ensure post-processing compliance, including PII cleanup.
• Support special projects and lead management processes (including catchall bucket handling and campaign creation).

Skills

Marketo Engage

SFDC integration

Multichannel marketing

Data hygiene

Campaign QA

Tools

Marketo

SFDC

Job description

Nortal is seeking a Marketo Specialist to own end-to-end Marketo campaigns, boosts data accuracy, and ensures alignment with SFDC. You will manage asset creation, audience segmentation, QA, and reporting in a fully remote, global team environment.

The role emphasizes working across channels (events, webinars, email, digital programs) and continuous process improvement with SLA-driven delivery.