(EG0077) Marketo Specialist

Nortal; Oklahoma City (OK); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive USD salary

100% remote work with LATAM coworking

Birthday off

Job summary

Nortal is seeking a Marketo Specialist to own end-to-end Marketo campaigns, boosts data accuracy, and ensures alignment with SFDC. You will manage asset creation, audience segmentation, QA, and reporting in a fully remote, global team environment.

The role emphasizes working across channels (events, webinars, email, digital programs) and continuous process improvement with SLA-driven delivery.

Qualifications

• 4–5+ years of hands-on experience with Adobe Marketo Engage, managing end-to-end marketing campaign execution.
• 3+ years of experience building and managing Marketo programs, Smart Campaigns, Smart Lists, tokens, triggers, flows, and automation workflows.
• 3+ years of experience with Marketo–Salesforce (SFDC) integration, campaign synchronization, data validation, and troubleshooting.

Responsibilities

• Manage full ticket lifecycle from assignment to completion, ensuring SLA adherence (48h–5 business days depending on request type).
• Perform data preparation and hygiene (formatting, validation, removal of inconsistencies, and required field reconciliation).
• Build and execute Marketo programs by cloning templates, configuring tokens, and setting up smart campaigns.
• Create and configure assets (emails, landing pages, forms) and campaign logic (flows, triggers, wait steps, data updates).
• Execute audience segmentation using Smart Lists and suppression rules.
• Perform QA on all assets and configurations, including Marketo–SFDC synchronization validation.
• Troubleshoot discrepancies between Marketo and SFDC campaign data.
• Launch campaigns and generate performance reports (deliverability, opens, clicks).
• Ensure post-processing compliance, including PII cleanup.
• Support special projects and lead management processes (including catchall bucket handling and campaign creation).

Skills

Marketo Engage

SFDC integration

Multichannel marketing

Data hygiene

Campaign QA

Tools

Marketo

SFDC

Job description

Join Nortal for your next big adventure. We are seeking a Marketo Specialist to join our team.

Why join Nortal

• Say Goodbye to Micromanagement:Wechampionautonomy, open communication, and respect for diversity as our core values.
• Outcomes Over Hours:We believe in a work model focused on impact, providing you with the flexibility to balance your professional success with your personal well-being.
• Vibrant Community:Join our close-knit LATAM remote team and connect through tech talks, virtual coffee breaks, and team-building activities.
• Support from Day One:Our People Care team is here to support you throughout your journey, from wellness check-ins to professional growth.

Our benefits

• Competitive USD salary.
• 100% remote work:While you can work from anywhere, you’re always welcome to connect with teammates and grow your network at our coworking spaces across LATAM.
• Paidoff&nationalholidays:Takethetimeyouneedaccordingtoyourcountry’sregulationswhilereceivingyourfullsalary.
• Sick leave:Focus on your health withoutstress. Take the necessary time to recover and feel better.
• Annualcredit:Spenditontheperksyoulovetoenhanceyourwork-lifebalance.
• Team-building activities:Join us for coffee breaks, tech talks, and after-work gatherings to bond with yourNortalfamily and feel part of our vibrant community.
• Birthday off:Enjoy an extra day off during your birthday week to celebrate in style with friends and family.

About The Project

As a Marketo Spcialist you will be responsible for the end-to-end execution of Marketo campaigns, including list uploads, program setup, asset creation, QA, deployment, and reporting. Ensures SLA compliance, data accuracy, and proper synchronization with SFDC across multiple marketing channels (events, webinars, email, and digital programs).

What you'll do

• Manage full ticket lifecycle from assignment to completion, ensuring SLA adherence (48h–5 business days depending on request type).Maintain real-time tracking and stakeholder communication via Monday.com.
• Perform data preparation and hygiene (formatting, validation, removal of inconsistencies, and required field reconciliation).
• Build and execute Marketo programs by cloning templates, configuring tokens, and setting up smart campaigns.
• Create and configure assets (emails, landing pages, forms) and campaign logic (flows, triggers, wait steps, data updates).
• Execute audience segmentation using Smart Lists and suppression rules.
• Perform QA on all assets and configurations, including Marketo–SFDC synchronization validation.
• Troubleshoot discrepancies between Marketo and SFDC campaign data.
• Launch campaigns and generate performance reports (deliverability, opens, clicks).
• Ensure post-processing compliance, including PII cleanup.
• Support special projects and lead management processes (including catchall bucket handling and campaign creation).

What makes you a great fit

• 4–5+ years of hands-on experience with Adobe Marketo Engage, managing end-to-end marketing campaign execution.
• 3+ years of experience building and managing Marketo programs, Smart Campaigns, Smart Lists, tokens, triggers, flows, and automation workflows.
• 3+ years of experience with Marketo–Salesforce (SFDC) integration, campaign synchronization, data validation, and troubleshooting.
• 3+ years of experience in marketing data management, including list uploads, data cleansing, segmentation, suppression rules, and database hygiene.
• 2+ years of experience executing multichannel campaigns in Marketo, including email marketing, webinars, events, landing pages, and forms.
• 2+ years of experience performing campaign QA, testing automation workflows, validating assets, and ensuring accurate campaign deployment.
• 2+ years of experience in Marketing Operations, managing multiple campaign requests, ticket workflows, stakeholder communication, and SLA-driven deadlines.

Global Impact, Local Culture

For over 25 years,we’vebeen shaping digital transformation, delivering complex solutions for global enterprises and public sector organizations. Today, we are at the forefront of an AI-driven transformation era, helping organizations turn data intoreal businessvalue. By combining deep domainexpertisewith data and AI, we design solutions that create immediate impact while scaling for the future. We believe complexitydoesn’thave to mean complicated, and that the best solutions are those that work in the real world, not just on paper.That’swhy our clients trust us with their most ambitious, business-critical initiatives.

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