Remote Marketing Specialist: Digital Campaigns & Content

Pearson; Madison (WI); Remote; USD 70,000 - 90,000; Full time

Job summary

Pearson, the world’s learning company, seeks a Specialist, Marketing - Clinical Assessments to turn messaging and assets into compelling digital content across the customer journey. You will create assets for web, email, social and paid media, with light video editing and AI-assisted workflows.

Work remotely in the US, collaborate with marketing, product, sales and corporate communications, and travel occasionally for events.

Qualifications

• 4+ years of experience in digital marketing, campaign execution, content marketing or related field.
• Proven ability to create and adapt digital assets across email, web, paid media, social, and sales enablement.
• Proficient in Canva; light video editing.
• Experience using generative AI to accelerate content development or production workflows.
• Strong writing, editing and visual communication with consistent brand adherence.

Responsibilities

• Create and adapt digital campaign assets for web, paid media, email, social, sales enablement, and other channels.
• Extend messaging into new formats and channel-specific variations.
• Produce on-brand assets using Canva and approved design tools.
• Edit and repurpose video into shorter formats and social-ready cuts.
• Use approved generative AI platforms with human review to accelerate production.
• Manage timelines, reviews and launch readiness in Wrike.
• Coordinate with marketing, product, sales, digital, creative, agency and Corporate Communications partners.
• Apply campaign performance and stakeholder feedback to optimize content and channels.

Skills

Digital marketing

Campaign execution

Content marketing

Creative production

Canva

Video editing

Generative AI

Wrike

GA4

Looker Studio

Education

Bachelor’s degree in marketing/communications/design

Tools

Canva

Adobe Creative Cloud

Wrike

GA4

Looker Studio

Job description

Pearson, the world’s learning company, seeks a Specialist, Marketing - Clinical Assessments to turn messaging and assets into compelling digital content across the customer journey. You will create assets for web, email, social and paid media, with light video editing and AI-assisted workflows.

Work remotely in the US, collaborate with marketing, product, sales and corporate communications, and travel occasionally for events.