Senior Analyst, Marketing Operations

Morning Consult; New York (NY); On-site; USD 72,000 - 113,000; Full time

Benefits offered by this job

Catered lunch in office

Remote-friendly role

Job summary

Morning Consult is seeking a Senior Analyst, Marketing Operations to own the systems, workflows, data, and reporting that connect marketing activity to pipeline outcomes — with HubSpot as your primary platform and Salesforce as your key integration partner. This is a high-impact IC role collaborating across Marketing, Sales, and RevOps to build scalable, reliable processes.

You’ll lead HubSpot admin, data governance, dashboards, and ABM tooling; help measure campaigns end-to-end and drive

Qualifications

• 3–5 years in Marketing Operations, RevOps, or related B2B SaaS data role.
• Deep HubSpot expertise: design workflows, lifecycle logic, scoring models; certifications helpful.
• Strong HubSpot–Salesforce integration knowledge; comfortable with Salesforce for reports.
• Dashboard and reporting skills; advanced Excel or Google Sheets for analysis.
• Familiarity with GA4, Google Tag Manager, and UTM governance across campaigns.
• Experience with ABM and enrichment/routing tools: Clay, ZoomInfo, LeanData.
• Knowledge of GDPR/CCPA/CAN-SPAM in marketing databases.
• AI-native approach using Claude/ChatGPT to accelerate work; know where human judgment matters.
• Systems thinker with attention to detail; fix broken workflows and dirty data.
• Independent, clear communicator who explains technical logic to non-tech partners.

Responsibilities

• HubSpot Platform Ownership: admin across Marketing, Sales, and Operations Hubs; config and data hygiene.
• CRM Integration & Salesforce Alignment: manage bidirectional sync, lead routing, MQL/SQL definitions.
• Reporting & Dashboards: design dashboards in HubSpot and Salesforce; weekly & monthly cadences.
• Campaign & Process Operations: manage list pulls, email setup, UTM governance, reporting.
• Cross-Functional Partnership: partner with Marketing, Sales, RevOps, Customer Success; translate needs into system logic.

Skills

HubSpot expertise

Salesforce integration

Dashboard reporting

Excel/Google Sheets

GA4/Tag Manager

ABM tooling

Data governance

Independent communicator

Tools

HubSpot

Salesforce

Clay

ZoomInfo

LeanData

Job description

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. This role is available in any of our office locations (Washington, DC; New York, NY; Chicago, IL) or can be based remotely. Join us in the office for catered lunch on Tuesdays, Wednesdays and Thursdays!

About The Role

We're seeking a Senior Analyst, Marketing Operations to serve as the operational backbone of our marketing technology ecosystem. You'll own the systems, workflows, data, and reporting that connect marketing activity to pipeline outcomes — with HubSpot as your primary platform and Salesforce as your key integration partner. This is a high-impact IC role for someone who takes pride in building things that work reliably at scale, partners well across Marketing, Sales, and RevOps, and brings sharp judgment to prioritization.

The Business Operations Team

Business Operations is the connective tissue of Morning Consult's revenue organization. We own the systems, processes, and reporting that power the commercial engine — and we bring structure to ambiguity across Sales, Marketing, Customer Success, Finance, and beyond.

What You'll Be Working On

HubSpot Platform Ownership

• Primary HubSpot admin across Marketing, Sales, and Operations Hubs: configuration, data architecture, user management, and platform health
• Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, and list segmentation
• Own data governance: field standards, deduplication, database hygiene, and compliance with GDPR, CCPA, and CAN-SPAM

CRM Integration & Salesforce Alignment

• Own the HubSpot–Salesforce integration: bidirectional sync, lead routing, MQL/SQL definitions, and attribution
• Monitor integration health; resolve sync failures before they affect reporting or sales workflows
• Lightweight Salesforce support — field mapping, reports, RevOps partnership — as needed

Reporting & Dashboards

• Design and maintain dashboards in HubSpot and Salesforce covering funnel health, campaign performance, pipeline contribution, and MQL conversion
• Own reporting cadences — weekly snapshots, monthly reviews, QBR-ready summaries — with insight-driven narratives, not just raw numbers
• Partner with BI and Finance on metric definitions, data sources, and reporting logic

Campaign & Process Operations

• Own the operational layer of campaign execution: list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting
• Support ABM operations for enterprise accounts using enrichment and routing tools (Clay, ZoomInfo, LeanData)
• Proactively automate manual processes; document workflows and system configs for scalability

Cross-Functional Partnership

• Trusted ops partner to Marketing, Sales, RevOps, and Customer Success — translating business needs into system logic
• Help stakeholders scope requests, assess tradeoffs, and self-serve through training and clear documentation

About You And What You've Done

• 3–5 years in Marketing Operations, Revenue Operations, or a closely related B2B SaaS or data company role
• Deep, hands‑on HubSpot expertise — you design workflows, lifecycle logic, and scoring models from scratch; certifications are a strong signal
• Solid grasp of the HubSpot–Salesforce integration; comfortable in Salesforce for reports, record inspection, and joint process work
• Strong dashboard and reporting skills; advanced Excel or Google Sheets for data manipulation and ad hoc analysis
• Familiarity with GA4, Google Tag Manager, and UTM governance — you understand how campaigns get measured end to end
• Experience with ABM and enrichment/routing tools (Clay, ZoomInfo, LeanData)
• Working knowledge of GDPR, CCPA, and CAN‑SPAM as applied to marketing databases
• AI‑native working style — you use Claude, ChatGPT, or similar to accelerate operational work and know where human judgment still matters
• Systems thinker with high attention to detail; you treat broken workflows and dirty data as problems worth fixing
• Independent, clear communicator who can translate technical logic for non‑technical partners

Note: We view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds — if you're open to building new skills, we'd love to hear from you.

Compensation

The expected salary range for this position is $72,100 – $113,400, with a midpoint of $92,800. In most cases, we target the midpoint for new hire compensation. This role is eligible for an equity grant. Please see an overview of Morning Consult's benefits on our Career Page.

We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Morning Consult will provide reasonable accommodations for qualified individuals.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.