Remote Marketing Lead: Multi-Channel Campaigns

SWG Brands; United States; À distance; USD 110 000 - 145 000; Plein temps

Résumé du poste

SWG Brands is seeking a Marketing Manager to translate strategy into live, measured campaigns across paid media, influencer and affiliate partnerships, retail and in-store, events and sampling. You will drive go-to-market plans for Hello Cake, Wet Lubricants and more, collaborating with Creative, Digital and Retail teams to ensure on-time, on-budget delivery.

You will lead cross-functional efforts, manage external vendors, and own performance reporting with executive-ready insights for

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience including media planning, digital marketing, or analytics, with 2+ years managing direct reports.
• Proven track record building and managing multi-channel media strategies across paid, owned, and earned channels.
• Strong grasp of media KPIs, campaign performance metrics, and benchmarking best practices.
• Hands-on experience with analytics and media planning/reporting tools.
• Exceptional project management skills and cross-functional leadership.

Responsabilités

• Translate high-level marketing strategy per brand into quarterly execution plans with goals, tactics, benchmarks, and budget.
• Build go-to-market plans for new product launches and key retail moments while balancing always-on investment with peak promos.
• Contribute and implement marketing best practices and processes across the team.
• Manage relationships and performance of external media, creative, and agencies/vendors.
• Lead cross-functional communication and ensure core takeaways are shared across departments.
• Own marketing performance reporting and deliver executive-ready insights and recommendations.

Description du poste

SWG Brands is seeking a Marketing Manager to translate strategy into live, measured campaigns across paid media, influencer and affiliate partnerships, retail and in-store, events and sampling. You will drive go-to-market plans for Hello Cake, Wet Lubricants and more, collaborating with Creative, Digital and Retail teams to ensure on-time, on-budget delivery.

You will lead cross-functional efforts, manage external vendors, and own performance reporting with executive-ready insights for