Remote Marketing Lead - Eclipse

Blockchain Works; San Francisco (CA); Remote; USD 100,000 - 150,000; Full time

Job summary

Blockchain Works is seeking a full-time Marketing Lead to develop and execute innovative growth strategies for Eclipse, a fast Ethereum Layer 2 project. The ideal candidate will have a strong marketing background in the crypto space, excellent communication skills, and a creative mindset to enhance brand recognition and user acquisition.

Benefits

Competitive salary + equity + benefits

Flexible working environment

Opportunity to shape company culture

In-person quarterly meetups

Work with leading investors and industry experts

Qualifications

• Previous marketing experience at a crypto company required.
• Strong understanding of blockchain technology and related strategies.
• Experience in building brand identity and executing campaigns.

Responsibilities

• Drive and evolve brand identity to resonate with the target audience.
• Develop and implement marketing strategies aligned with company goals.
• Monitor campaign performance and manage brand awareness initiatives.

Skills

User Acquisition

Brand Recognition

Creative Thinking

Communication

Execution Skills

Organization

Knowledge of Blockchain

Education

Bachelor's degree

Master's degree (preferred)

Job description

Eclipse is building the fastest Ethereum Layer 2, powered by the Solana VM. Our general-purpose L2 combines the best of the modular stack without sacrificing UX or fragmenting liquidity. Here are our website and docs for more information.

Our team is comprised of former Citadel, dYdX, and Uniswap veterans. We’re backed by top investors including Polychain, Tribe Capital, and DBA.

Who you are

Our full-time Marketing Lead will be responsible for developing and executing our growth strategy. We are looking for someone creative, scrappy, and who wants to help Eclipse grow into one of the biggest projects in crypto.

What you have

• Previous marketing experience at a crypto company (preferably infrastructure), with a proven track record of driving user acquisition and building brand recognition
• Deep understanding of the crypto landscape, blockchain technology, and related marketing strategies
• Creative mindset with a demonstrated ability to think outside the box and develop innovative marketing campaigns
• Strong communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders
• Strong execution skills, with an eye for detail and organization around campaign management
• Ability to thrive in a fast-paced, dynamic startup environment
• Bachelor's or Master's degree required; in marketing, business, or a related field is preferred.

What you’ll be doing

• Drive and evolve our brand identity to create compelling narratives that resonate with our target audience
• Develop and implement marketing strategies aligned with Eclipse’s brand identity and company goals
• Develop and manage brand awareness initiatives across various channels and monitor campaign performance / engagement
• Collaborate with BD to drive lead gen and optimize conversion rates
• Cultivate industry and media relationships to generate positive coverage, oversee content creation, and represent Eclipse in media engagements.

Why work with us

• Opportunity. We believe blockchains should be fast AND highly usable. You’ll do high-impact work to enhance Ethereum’s scalability, shaping the future of crypto
• Flexibility. We are remotely distributed with a beautiful office space in SF. We collaborate synchronously and asynchronously, across weekly all-hands meetings, Slack messaging, and quarterly in-person meetups
• Team. Our founding team has experience launching and scaling blue-chip projects such as dYdX, Uniswap, and Findora. We’re backed by leading funds and leaders including Polychain, Tribe, DBA, Mustafa Al-Bassam, Tarun Chitra, Meltem Demirors, and others
• Culture. As an early member of our team, you’ll have a unique opportunity to help shape our culture. We value intellectual honesty, bias towards action, and believe every member plays a key role in achieving our ambitious goals
• Compensation. You’ll receive a competitive salary + equity + benefits package.