Remote Marketing Lead - Arbitrum

Blockchain Works; Louisville (KY); Remote; USD 70,000 - 120,000; Full time

Job summary

A leading blockchain organization is seeking a skilled marketing strategist to design and oversee the brand and marketing activities. This role requires strong communication and project management skills, alongside an ability to manage diverse teams. You will focus on building a narrative that excites the community while operating in a fast-paced environment, ensuring excellence throughout your work despite challenges.

Qualifications

• Experience in building and supporting community engagement.
• Strong understanding of marketing to a global audience.
• Proven team management across different geographies.

Responsibilities

• Design and lead brand and marketing strategy.
• Manage a marketing team across various channels.
• Create and build marketing budgets.

Skills

Understanding of blockchain and crypto community

Strong communication skills

Project management skills

Ability to work in fast-paced environments

Job description

The Arbitrum Foundation is an organisation based in the Cayman Islands that is tasked with developing and nurturing the Arbitrum ecosystem. This includes Arbitrum One, an Optimistic Rollup, that instantly scales apps, reducing costs and increasing capacity, without sacrificing Ethereum's security and Arbitrum Nova, which allows for ultra-low cost fees by leveraging AnyTrust technology making it ideal for Social and Gaming applications.

Arbitrum today is the leading Ethereum scaling solution with dominant market share including hundreds of apps on the platform and over 50% of all rollup liquidity.

Who you are:

• Arbitrum native, with a strong understanding of our community and ecosystem
• Highly curious and excited about building and supporting a community of users across channels
• A big thinker who understands how to market to a global audience
• Possess strong communication, time management, and project management skills
• Humble with a results-focused mindset, bringing excellence to everything you do
• Team player who is comfortable working in a high-growth, constantly evolving environment
• Self-starter who thrives in fast-paced environments with minimal supervision

What you will do:

• Design and lead Arbitrum Foundation’s brand and marketing strategy and run point on all areas of marketing
• Build our narrative and build excitement in our community
• Manage a team across different geographies and channels, working with the team to manage multiple workstreams concurrently
• Create and build within a budget
• Follow key players in the crypto space closely, and understand their competitive advantages
• Test, measure, learn and iterate to get the best results possible

At the Arbitrum Foundation, we believe that diversity, equity, inclusion, and belonging are essential to our success.

We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.