Remote Marketing Data & Insights Analyst

Affinity Plus Federal Credit Union; Saint Paul (MN); Hybrid; USD 69,000 - 88,000; Full time

Benefits offered by this job

Low-cost medical, dental, and vision

401K with 5% match

Paid time off / paid leave options

Wellness benefit

Job summary

Affinity Plus Federal Credit Union in Minnesota is seeking a Marketing Business Data Analyst I to transform member insights into action. You will collect and interpret data, build dashboards, and partner with marketing and product teams to measure performance and inform decisions.

This role emphasizes data storytelling for both technical and non-technical audiences, with a starting pay range of $69,100 to $88,100 and hybrid work, mostly virtual with onsite meetings in St. Paul.

Qualifications

• 2+ years of experience in business analysis, marketing analytics, or related role developing reporting based on complex analysis for leadership.
• Strong analytical and decision-making skills with a high degree of accuracy; ability to investigate and determine root cause of issues.
• Experience with SQL writing advanced queries.
• Basic experience with Python for data analysis.
• Advanced Excel and visualization tools proficiency (Power BI, QuickSight) to help tell a story and share actionable insights.

Responsibilities

• Collect, analyze, and interpret data from multiple sources ensuring data quality and consistency.
• Partner with business channels to understand their needs; translating business goals into measurable analytical requirements.
• Build complex analytical content, including reports, dashboards, ad-hoc analysis, and data sets focused on member insights, product & service engagement, marketing impact and other areas of focus for the credit union.
• Develop tracking for business requirements and complete ongoing analysis delivering business insights into our membership, business evaluation, process improvement, and member service.
• Evaluate marketing campaign performance across multiple channels based on KPIs and provide actionable recommendations to optimize targeting, messaging, and ROI.
• Present findings and insights clearly by telling a story with data to both technical and non-technical audiences.
• Collaborate with other analysts & EDI team members to support successful analytics projects across the organization.

Skills

SQL

Python

Excel

Power BI

QuickSight

Marketing analytics

NPS

Communication

Education

Data Analytics degree

Statistics degree

Tools

Power BI

Confluence

Jira

QuickSight

Job description

Affinity Plus Federal Credit Union in Minnesota is seeking a Marketing Business Data Analyst I to transform member insights into action. You will collect and interpret data, build dashboards, and partner with marketing and product teams to measure performance and inform decisions.

This role emphasizes data storytelling for both technical and non-technical audiences, with a starting pay range of $69,100 to $88,100 and hybrid work, mostly virtual with onsite meetings in St. Paul.