Remote Marketing Data Analyst Needed at Block Block

Digitaltidewave; United States; Remote; USD 89,000 - 168,000; Full time

Job summary

An innovative firm is seeking a Marketing Data Analyst to enhance engagement marketing activities for a dynamic financial product ecosystem. In this role, you'll analyze customer behaviors, optimize campaign performance, and manage data pipelines to ensure timely execution of multichannel campaigns. You'll collaborate closely with marketing teams to incorporate customer insights into effective segmentation strategies. This position offers a unique opportunity to make a significant impact in a fast-paced environment, driving engagement for millions of customers while utilizing cutting-edge data tools and analytics. If you're passionate about data and marketing, this role is perfect for you.

Qualifications

• 3+ years in business or marketing analytics with strong SQL skills.
• Experience managing data pipelines and audience ETLs.

Responsibilities

• Drive consumer engagement through campaign audience definition and reporting.
• Analyze results to optimize performance and business impact.

Skills

Business Analytics

Marketing Analytics

Data Operations

SQL

Data Pipeline Management

Communication Skills

Tools

Customer Data Platforms (CDPs)

Braze

Twilio Segment

Job description

Job role: Marketing Data Analyst

Company name: Block

Location: Remote, USA

Salary: $89,000 – $168,000 Annually

About the Job: It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers.

We’re hiring a Marketing Data Analyst to support daily engagement marketing activities across customer segments and product verticals for Cash App’s tens of millions of customers. You will help drive our engagement marketing team’s performance through segmentation, personalization and data hygiene, ensuring our holistic end-to-end multichannel campaigns bring customers the information they need, when they need it.

Your Responsibilities in this Role

1. Drive significant increase in consumer engagement marketing campaign velocity through campaign audience definition, experimentation and reporting.
2. Analyze campaign results and customer behaviors to generate actionable insights that optimize performance and drive business impact.
3. Develop and maintain operational dashboards to monitor campaign health and key marketing KPIs.
4. Manage data pipelines, audience ETLs, and integrations with internal and third-party platforms to ensure accurate and timely campaign execution.
5. Collaborate with marketers and marketing operations to incorporate customer traits, events, signals, and personas into segmentation strategies that enhance targeting and personalization.

Qualifications/Experience

1. 3+ years experience in business analytics, marketing analytics, data operations or equivalent.
2. 3+ years experience using SQL to manage large, complex data sets.
3. 3+ years experience creating and maintaining data pipelines, ETLs, etc.
4. Experience working with marketing operations in a production at scale environment.
5. Ability to communicate technical insights to non-technical audiences.
6. Even better:

• Experience with Customer Data Platforms (CDPs) such as Braze, Twilio Segment.
• Experience in a startup or fast-paced environment.